Marking the first-ever AI conference of its kind in the MENA region, the state-of-the-art technology and immersive digital art installations set the stage for a groundbreaking event that brought together over 150 experts from the creative, marketing, advertising, and tech sectors.
Communicate’s AI Conference brought the future of artificial intelligence to life at the spectacular Theater of Digital Arts (ToDA) in Madinat Jumeirah, Dubai. The conference featured a diverse agenda, exploring topics such as the co-existence of humans and AI, leveraging AI for strategic communications, creative campaign possibilities with AI, AI-powered video generation, targeted digital advertising, and a stimulating debate on the role of AI in the future of marketing and advertising. Additionally, there was an open space discussion on leveraging AI to enhance customer experiences – a pivotal subject of discussion with the rapid ascent of AI technology.
Sahar Rafique, Managing Director of NordStella (the event’s organizing company), emphasized the event's significance, particularly in the context of AI.
"The conference held at Dubai’s Theatre of Digital Arts provided an extraordinary platform for knowledge sharing and networking, especially in the ever-evolving field of AI. The talks were not only relevant but also captivating, creating a focused and engaging atmosphere. It truly became a memorable experience, transcending the conventional conference format."
View the event highlights below:
The event's success was further enhanced by the support of its incredible line of partners, including Publicis Groupe, Expo City Dubai, MEmob+, MKV Digital, Cheil, and Sherpa Communications.
"Expo City Dubai is one of the proud sponsors of this conference. Our decision to support this event came just a few days after the launch of our AI Film Festival, and we extend our gratitude to the NordStella and Communicate team who made it all possible. The speakers were outstanding, and we are delighted to have been a part of it. What's particularly interesting is the noticeable growth of the AI community in Dubai, which is a positive development since we are actively contributing to its expansion," stated Jad Hindy, Senior Vice President of Marketing at Expo City Dubai.
As the event came to a close, it was evident that the AI Renaissance was just the beginning. The convergence of human intelligence and artificial intelligence promises awe-inspiring experiences and endless possibilities for the future. While staying at the forefront of AI developments is crucial, the enduring value of human intelligence will continue to shape the way we approach and utilize this transformative technology.