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Artificial Intelligence

ICCO report highlights growing role of strategic consulting, AI in PR industry

Strategic consulting, corporate reputation management and artificial intelligence (AI) are emerging as key growth drivers for the global public relations industry, according to the ICCO World…

NEWS

Global firms use AI at Indian hubs to bring more ad work in-house: report

Global companies are increasingly using artificial intelligence (AI) at their India-based capability centres to bring more advertising and creative work in-house, reducing reliance on external agencies…

NEWS

In the age of AI-generated content, storytelling is a brand’s strongest competitive advantage

AI is flooding the internet with infinite content that is increasingly too “real” to be true, and marketers are facing a new challenge: How do brands…

INSIGHTS

Jewellery outshines fashion as industry braces for turbulent 2026: report

Jewellery is emerging as the biggest winner in global fashion’s uncertain future, outperforming every other category even as the broader industry prepares for what executives describe…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Why your shopping doubts are about to disappear forever

For a long time, shopping has carried a quiet layer of doubt. Consumers have learned to live with it. They compare, second-guess, read reviews, and still…

THE-VIEW

Are deepfakes too real to spot?

By Hadi Khatib Who hasn’t seen AI-Generated deep fakes of famous actors, government officials and other global personalities dressed in weird garb, dancing to a popular…

NEWS

Arab News Editor Warns of ‘Crisis of Truth,’ Urges Journalists to Adapt to AI

Journalists must learn to “write for AI as well as humans” as artificial intelligence increasingly shapes how audiences consume news, Faisal J. Abbas, editor-in-chief of Arab…

NEWS

The End of the Solo Creator? 

In the context of the ‘Creator Economy’, Creativity 3.0 is deeply impacted by Generative Artificial Intelligence (GenAI), large language models (LLMs), and highly personalized, data-driven experiences.…

NEWS

Burson study pegs global ‘reputation economy’ at $7 trillion

Corporate reputation has emerged as a measurable financial asset, with a new study by global communications firm Burson estimating the value of the global “reputation economy”…

NEWS

Global marketing predictions point to AI-led growth, retail media surge and localised storytelling in the GCC

Global marketing and advertising forecasts for 2025–26 suggest continued growth in ad spending, driven by artificial intelligence, retail media and data-led platforms — trends that are…

NEWS

Meta enters 2026 as an AI-driven advertising and infrastructure powerhouse: report

Meta is heading into 2026 in what analysts describe as full AI-acceleration mode, marking a decisive shift from being primarily a social media company to becoming…

NEWS

Publicis Groupe marks 100 years with AI-led film celebrating resilience and reinvention

Publicis Groupe has marked its 100th anniversary with a new film that uses artificial intelligence to bring its history to life while signalling the company’s direction…

NEWS

Ad Agency Stocks Seen Turning AI Disruption to Their Advantage

Advertising agency stocks, battered this year amid fears that artificial intelligence could replace much of their traditional work, may still be able to turn the disruption…

NEWS
Trends
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