The agency will lead corporate PR for Stellantis, as well as communications campaigns for its portfolio of automotive brands in the GCC, Levant, Iraq, and Pakistan.
Automaker and mobility provider Stellantis has awarded UAE-based marketing and communications agencyTales & Heads its Middle East communications brief following a competitive pitch.
Tales & Heads, which specializes in strategic consultancy and creative storytelling, will manage corporate communications for Stellantis Middle East in addition to consumer and stakeholder communication campaigns for automotive brands such as Abarth, Alfa Romeo, Citroën, Dodge, Fiat, Jeep, Opel, Peugeot, and Ram.
The brief will support the automaker as it builds on its global product and technology offensive set out in the company’s Dare Forward 2030 Strategy, launched in March 2022. Over the next 12 months, Stellantis Middle East will also continue its network expansion and invest in community-rooted activations and launches across regional markets.
Reham El Didi, Head of Corporate Communications Middle East at Stellantis, said in a statement, “On year one from Stellantis’ inception following the merger [between] Fiat Chrysler Automobiles and the PSA Group, our focus is on continuing to establish our corporate brand while celebrating our collective 300-year automotive heritage.
“Not only are we launching fresh products and supporting our beloved models like Jeep Wrangler Rubicon 392, Dodge Charger, Peugeot 3008, Ram TRX, and Abarth 595, we’re also building our low emission and electric vehicle momentum. Stellantis is making investments of more than €30 billion by 2025 in electrification and software strategies - fueling our ambition to become a sustainable mobility tech company and the leading player in premium customer experience. Achieving this ambition relies on working with partners who share our belief in leveraging brand storytelling and building on our community heritage, which is why we chose Tales & Heads.”
Margaret Flanagan, Co-Founder at Tales & Heads, said, “When we set up Tales & Heads just over a year ago, we made a commitment to work with progressive and forward-thinking brands and businesses. Stellantis not only has a stellar portfolio of some of the world’s most loved and legendary automotive marques but is also committed to investing in sustainable technologies and making a positive impact wherever it operates. We look forward to working together with Stellantis to create integrated campaigns that are driven by insight; connecting with audiences across the region in ways that are culturally relevant, human, and memorable.”