The agency will focus on the production and ideation of augmented reality effects.
Social media agency Socialize, part of the We Are Social network, has become a TikTok Branded Effects Partner, bringing strategy and creativity to big brands that engage with communities on the platform.
As a TikTok Branded Effects Partner, Socialize is flexing its skills in the production and ideation of augmented reality effects from face masks to gamified experiences and more. The agency’s expertise in this area helps its clients innovate in this space by blending creativity and technology to deliver memorable experiences.
The visual magic is paired with the agency’s in-house sounds creation studio, Socialize Sounds, so that brands can ensure their messages are reaching audiences in a number of entertaining and engaging ways using custom-built effects.
Sooraj TR, Head of Creative Technology at Socialize, said in a statement, “We are so proud to be one of only a few organizations who are now able to provide this service. Not only does this mean we can create memorable work for TikTok brands but we can also offer our own clients the experience and know-how when it comes to approaching their own campaigns on this platform and others.”
As an official global branded effects partner, Socialize is creating augmented reality filters that help complement the platform's famous challenges, as well as trending hashtags, enriching the brand footprint among audiences and content creators.