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Snap puts creators and AR at the heart of its Saudi esports push

As brands compete to capture fan attention beyond the livestream, Snap is using the Esports World Cup (EWC) in Paris to showcase the future of fan…

NEWS

How AI and AR are future-proofing beauty in times of crisis

Alice Chang Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, its ramifications for brands and…

THE-VIEW

Snap’s 2025 AR Ramadan Mall reached 16.8 million MENA users

Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users to explore…

NEWS

AR-Driven Ads Deliver 8x Higher Attention, Driving Superior Brand Outcomes

A new study from Snap Inc., Omnicom Media Group (OMG), and Lumen Technologies highlights the power of attention-driven strategies for advertisers.

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Snap Partner Summit 2023: AR, AI & Everything in Between

AR continues to transform the retail industry with expanded online and offline experiences for the entire Snap community.

NEWS

Snap Inc. Launches Enterprise-Wide Augmented Reality Solution ARES

The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’…

NEWS

Snap Inc., PwC, and RLC Whitepaper Unveils the Role of Immersive Tech in Transforming the Retail Industry in KSA

Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025.

NEWS

Snap Inc. Brings Ray Tracing to AR Creators and Developers

The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

NEWS

From Discovery to Conversion: Here’s how Snapchat is helping Retailers Reimagine Shopping Journeys in MENA

By Hala Zgheib - Head of Retail, MENA, Snap Inc.

NEWS

Snapchat and Strava Launch Augmented Reality Experience for Fitness Enthusiasts

Snap Inc. and Strava, a leading fitness networking community, have launched the Strava Activity Lens, a first-of-its-kind augmented reality experience that provides Snapchatters with a new and exciting way to…

NEWS

Socialize Inks Branded Effects Partnership with TikTok

The agency will focus on the production and ideation of augmented reality effects.

NEWS

How Advanced Tech is Impacting Human Interaction, Facilitating Lives and Improving Livelihoods

By Baha Hamadi, Vice President Communications, Deep Knowledge Group

NEWS

Chainalysis Report: Blockchain-Based Virtual Real Estate Prices Soar 879% Over Just 18 Months

Currently, the majority of virtual real-estate purchases are being made for the purpose of ‘flipping’ to turn a quick profit, but this looks set to change…

NEWS
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