As brands compete to capture fan attention beyond the livestream, Snap is using the Esports World Cup (EWC) in Paris to showcase the future of fan…
Alice Chang Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, its ramifications for brands and…
Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users to explore…
A new study from Snap Inc., Omnicom Media Group (OMG), and Lumen Technologies highlights the power of attention-driven strategies for advertisers.
AR continues to transform the retail industry with expanded online and offline experiences for the entire Snap community.
The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’…
Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025.
The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.
By Hala Zgheib - Head of Retail, MENA, Snap Inc.
Snap Inc. and Strava, a leading fitness networking community, have launched the Strava Activity Lens, a first-of-its-kind augmented reality experience that provides Snapchatters with a new and exciting way to…
The agency will focus on the production and ideation of augmented reality effects.
By Baha Hamadi, Vice President Communications, Deep Knowledge Group
Currently, the majority of virtual real-estate purchases are being made for the purpose of ‘flipping’ to turn a quick profit, but this looks set to change…
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