Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks.
The benchmark, powered by data from billions of dollars in ad spend, provides marketers with a continuous view into how their ad spend performs against their industry, country or region.
“This new addition to our platform makes it easier than ever for our customers to track and compare their ad spend and performance in a competitive context,” says Yuval Ben-Itzhak, CEO, Socialbakers, in a statement. “Customers have told us that up-to-date ads benchmarking would give them the ability to monitor and adapt their ad spend to maximize performance. Now marketers have access to more than 3 billion dollars in ad spend, giving them the ability to measure, manage and optimize the business impact of their social media in one place.”
Socialbakers customers can use insights from ad benchmarks to learn whether they need to improve their content, modify their ad targeting or post their content at better times to maximize engagement.
“Having access to ad spend benchmarks directly within the Socialbakers Suite is a major game changer for marketers,” adds Jana Barbati Chadova, head of global marketing at Bata. “Being able to see how we, as a brand, compare to our competitors on reach and CPC will give us powerful insights for discussions around budgets and help us make real-time changes to optimize our ad spend.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]