Meta has announced changes to its ad measurement and attribution system aimed at helping advertisers better understand the impact of their campaigns in an increasingly social-first…
The partnership between the business intelligence company and the leading software value-added reseller aims to help regional organizations overcome the bottlenecks in adopting AI and analytics…
Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something that media…
Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by data from…
UAE-based analytics and technology company Muzun has launched AdBeacon, a “Plug and Measure” analytics platform for digital signage advertising and retailers in the Middle East. The…
Social analytics agency, Crimson Hexagon signs TBWARAAD to increase its presence in the MENA region.
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