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Analytics

Meta updates ad measurement system to align with third-party analytics

Meta has announced changes to its ad measurement and attribution system aimed at helping advertisers better understand the impact of their campaigns in an increasingly social-first…

NEWS

Microstrategy Enters into Strategic Partnership with Magnoos

The partnership between the business intelligence company and the leading software value-added reseller aims to help regional organizations overcome the bottlenecks in adopting AI and analytics…

NEWS

Is Data the Road to Creativity?

Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something that media…

NEWS

Socialbakers launches advertising performance benchmark

Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by data from…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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