The move is part of a strategic agreement with Seventh Decimal, putting audience measurement at the core of out-of-home trading.
Chrome is starting the next stage of testing for the Privacy Sandbox ads relevance and measurement proposals.
How will Ipsos's measurement technology work and what will it bring to the industry?
Nielsen’s Digital Ad Ratings (DAR) Measurement has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New Zealand, Philippines,…
YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new ad product…
Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by data from…
UAE-based analytics and technology company Muzun has launched AdBeacon, a “Plug and Measure” analytics platform for digital signage advertising and retailers in the Middle East. The…
Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an expansion of…
This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement…
Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent of the…
MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy of TV…
Saudi Media Measurement Company (SMMC), the country’s first television audience measurement company, this week launched a nationwide campaign to recruit households for phase I of the…
Stay in the know
What are you interested in?
