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Measurement

Hypermedia Joins OOH Intelligence Platform Streach

The move is part of a strategic agreement with Seventh Decimal, putting audience measurement at the core of out-of-home trading.

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What to Expect from Privacy Sandbox Testing

Chrome is starting the next stage of testing for the Privacy Sandbox ads relevance and measurement proposals.

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Elie Aoun on Ipsos’s new OOH Media Measurement in MENA

How will Ipsos's measurement technology work and what will it bring to the industry?

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Nielsen Expands YouTube In-App DAR Measurement to the UAE

Nielsen’s Digital Ad Ratings (DAR) Measurement  has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New Zealand, Philippines,…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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YouTube is now charging even for ads that are skipped

YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new ad product…

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Socialbakers launches advertising performance benchmark

Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by data from…

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New analytics platform to measure human emotions

UAE-based analytics and technology company Muzun has launched AdBeacon, a “Plug and Measure” analytics platform for digital signage advertising and retailers in the Middle East. The…

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Facebook gives marketers new data tools to compare to TV

Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an expansion of…

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Measurement, Assets & Automation: Performance Advertising in 2016

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement…

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Hide and seek

Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent of the…

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Ipsos Connect MediaCell and MMS test new TV viewing measurement system

MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy of TV…

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Saudi Media Measurement Company kicks off TV audience project

Saudi Media Measurement Company (SMMC), the country’s first television audience measurement company, this week launched a nationwide campaign to recruit households for phase I of the…

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