OMD has promoted Tarek Jaffar, the current Managing Director of its Egyptian operation, to Chief Executive Officer (CEO), effective immediately.
During his 13-year tenure at the group, Jaffar has risen through the ranks working steadfastly in every position at the agency. As Managing Director, he drove the agency’s expansion along several development axes. Under his leadership, OMD Egypt has grown its client portfolio adding recognized names such as McDonald’s, Savola, Madinet Nasr, and Banque Misr. With his team, he has delivered significant market share gains, revenue growth, and multiple awards and accolades.
Jaffar, as CEO, will harness his extensive experience and strategic insights to spearhead innovation, enhance the company's culture of excellence, and shape the future for its clients, staff, and the market. Collaborating closely with the board of directors and the executive team, he will set the company's strategic direction, ensuring it remains at the forefront of media advancements.
“In the past 18 months alone, OMD Egypt was awarded Agency of the Year, picked up two Effie Awards, and was recently named the number one agency in New Business by COMvergence. These achievements would not have been possible without Tarek’s skill in navigating economic pressures, his dedication to clients’ success, and his ability to foster the right culture within his team,” commented Saleh Ghazal, CEO of OMD MENA.
“In a market as exciting as Egypt, we’ve had numerous opportunities to innovate and exceed expectations. What’s even more thrilling is that there’s much more we can and will do to elevate everyone’s game—our teams, our clients, our business partners,” added Tarek Jaffar, CEO of OMD Egypt. “Whether it’s data, tech, creativity, content, or AI, we will leave no stone unturned to achieve the highest levels of performance and impact. The best part is we know we can.”
