Partnership covers media and ad tech solution services.
Augustus Media and Omada have signed a memorandum of understanding allowing the brands of Augustus Media, such as Lovin Dubai, Lovin Saudi, and Smashi TV, to benefit from Omada's ad-tech solutions, specifically around native, affiliate, and social integrations.
Augustus Media has six million social media followers, with one million monthly readers, and reaches every social media user in the UAE at least once per week. Omada’s ArabClicks, Gecko, and Ink Worldwide will aim to integrate social technology through ‘stories’ to publish on mobile sites and apps, while enhancing native and affiliate technologies across Augustus Media's brands.
“Another great partnership allows both groups to innovate together and develop incremental growth between content, offers, advertising, and tech. What Augustus has achieved over the years is a true outcome of passion and hard work; this fits our culture and team spirit. I congratulate Richard and his team for building a BRAND in the content space, which is a tough task to achieve. Today our group sits on various products and solutions, though one goal is at their forefront; grow smarter together,” said Patrick Samaha, Group CEO of Omada
“We are impressed with what Patrick and his team have done in a short space of time, particularly the diversity of solutions available. It’s a very exciting time for ad-tech solutions in the perpetually changing content environment. A strategic ad-tech partnership allows for longer-term planning, optimization, and product investments. We are aligned with Omada, who is also an innovative regional player, and believe this structure will help us both reach our business goals,” said Richard Fitzgerald, CEO Augustus Media.