In a statement to the press, PRCA announced Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of the leading PR association for MENA.
PRCA MENA was launched in 2016 with the aim of raising standards in PR and communication. The association exists to provide members with industry data, facilitate the sharing of best practice, and create networking opportunities.
“I, therefore, pledge to uphold this assignment with integrity and look forward to helping define the sector in the region and beyond,” Ahmad Itani MPRCA said in the statement.
PRCA MENA said they work for the greater benefit of the industry by lobbying on the industry’s behalf. Moreover they provide an international framework within which its members can develop global networks and new business referrals.