Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Bouthaina El Kheshn shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
- Tests longer videos in Stories, get ready to share more content on stories with 60-second-long videos.
- Rolls out 'Profile Embed', users will now be able to embed their profiles on third-party websites.
- Introduces Live-stream shopping. Shop online on Twitter through banners, live broadcasts, & shopping tabs.
- Tests Holiday-themed app icons. You can now give your home screen a Holiday makeover if you are a Twitter Blue subscriber.
- Revamps the Explore Tab. Scroll down and discover trending topics with a full screen in the Explore Tab.
- Adds auto-caption for videos where all videos on Twitter will automatically be transcribed.
- Tests new tweeting options: ‘Quote Tweet with the reaction, is Twitter’s latest visual engagement option.
YouTube
- Tests new search tools where it will tell you what users are looking for with the new Search Insight tools.
- Tests Collections to sort subscriptions, where users can find content in their desired category much faster.
- Improves its mobile app features for Studio, allowing users to now easily monitor YouTube performance on the go.
- Reddit is shutting down its video app Dubsmash; Dubsmash’s video tools will now be in the main app’s camera.
TikTok
- Shows more data for business accounts. TikTok is testing a new user registration form that will show detailed business information.
- Introduces Transparency Center in order to make users feel safer.
- Tests a new Tag option, you can now tag users directly on videos.
- TikTok Kitchen: A new chain of delivery-only restaurants. Viral TikTok dishes (Yes, baked feta pasta!) will soon be available for delivery.
- Tests desktop live-streaming app. A new tool that is mostly aimed at game streaming.
- Introduces live-stream intros where broadcasters can add a description to their streams.
- Tests a brand-new re-posting option. Users can now increase engagement by re-sharing their old viral videos.
- Launches inspiration hub.
- Rolls out new AR filters on Messenger. Facebook teamed up with high-profile influencers to add new AR features in video chats.
- New Live tools on Facebook with features to allow creators to engage with their live audiences.
- Control comments and replies on Facebook. Users can now get rid of unwanted comments by hiding them and keyword blocking them on Facebook.
- Professional Profiles are now on Facebook. If you didn’t like Pages, you can now create a Professional Profile on Facebook.
- LinkedIn adds Hindi as a supported language.
- Meta test crypto transactions on WhatsApp. You could soon be able to send and receive Novi, Meta’s own cryptocurrency over a chat.
- WhatsApp launches voice note previewing. Users can now listen to their voice messages before sending them.
- 'Qaya': Google's new creator monetization app where creators will be able to put all their products on one digital storefront.
Meta
- Meta updates Ads Manager features. The ad campaign setup process is getting a whole new look.
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