The PR extension of Publicis Groupe onboards a new team of local and regional talent.
MSL Group Middle East, the public relations agency under Publicis Groupe, has unveiled a new lineup of local and regional talent to grow its consumer practice division. The newly formed brand communications team comprises experts across consumer communications, social media influence, creativity, and delivery excellence to provide a holistic end-to-end solution for clients.
Maclean Brodie, Chief Executive Officer for MSL Group Middle East said, “We have to lead with talent, and we have to lead with what the market requires. For us at MSL that means integrated mindsets, brand-first creative thinking, and a little fun. I’m delighted that we’ve been able to bring together such a high-performing team so seamlessly, and look forward to seeing the results with current and future clients.”
The new team is built keeping in mind the changing nature of the PR industry, linking earned creativity, media, and influence together for higher impact in service of MSL clients. Sitting within the Publicis “Power of One” ecosystem, the team will also draw on the Group’s creative, content, performance media, and digital ecosystem.
The team announces the appointments of:
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Mary Smiddy as Business Lead
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Jemma Chalcroft and Fatina Al-Arda as Business Directors
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Natasha George as the Associate Business Director
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Mohammad Almail as Senior Communications Manager
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Nourhan Khalifa as Influencer Manager
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Deema Kabrawi as Senior Communications Executive
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Sakshi Sreewani as Communications Executive
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Rim Haddad as Influencer Executive
Expanding on Brodie's vision, newly appointed Business Lead of MSL Group, Mary Smiddy said, “While earned media remains the MSL superpower, having the full force of Publicis Groupe behind us allows us to face creative challenges with a wholly different mindset. Brands and clients today aren’t looking for PR per se. They’re looking for the ability to cut through the noise and make an impact on their audience in a lasting way. The team that we’re bringing together allows us to do just that, and they’re a joy to work with!”
The newly appointed team brings together a diverse pool of talent with industry experience with regional and international clients spanning hospitality, automotive, health & wellness, food & beverage, luxury & fashion, travel & tourism, arts & culture, and sports sectors.
