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Publicis Groupe

Publicis targets 25% reduction in manual tasks through AI

Publicis Groupe plans to use artificial intelligence (AI) to reduce manual and repetitive tasks by 25%, while continuing to invest in its workforce, CEO Arthur Sadoun…

NEWS

Publicis Groupe wins 59 metals at Dubai Lynx

Publicis Groupe Middle East won 59 awards, including eight Grand Prix, at Dubai Lynx 2026, with Saatchi & Saatchi Middle East named Network of the Year…

NEWS

Publicis wins PepsiCo global media business, exits Coca-Cola pitch

Publicis Groupe has been appointed PepsiCo’s lead global media partner, taking on media responsibilities across more than 200 markets and replacing Omnicom in several key territories.…

NEWS

Abu Dhabi Businesswomen Council, Publicis Groupe launch second edition of Ra’idah to support women-led SMEs

The Abu Dhabi Businesswomen Council (ADBWC), in partnership with Publicis Groupe Middle East, has announced the second edition of Ra’idah, an initiative aimed at helping women-led…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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ABG and Publicis Groupe Middle East Launch MENA Retail Media Task Force

The Advertising Business Group (ABG) and Publicis Groupe Middle East have announced a strategic partnership aimed at accelerating the growth of the retail media sector across…

NEWS

Publicis acquires LiveRamp in all-cash deal valued at $2.2 billion

Publicis Groupe announced on Sunday it would acquire LiveRamp in an all-cash transaction valued at $2.167 billion, deepening the French advertising group’s investments in data, artificial…

NEWS

Publicis Groupe Middle East names Joyce Hallak CEO of Spark Foundry ME

Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, marking a new leadership phase for the media agency…

NEWS

Publicis Groupe Middle East launches ‘The Majlis of Possible’ leadership platform

Publicis Groupe Middle East has launched The Majlis of Possible, a new leadership platform aimed at convening regional and global leaders to discuss the forces shaping…

NEWS

Publicis’ MENA business drives 10.8% growth as 2025 results beat expectations

Publicis Groupe’s operations in the Middle East and Africa delivered double-digit organic growth in 2025, emerging as one of the strongest regional contributors to the French…

AGENCIES

Publicis Groupe marks 100 years with AI-led film celebrating resilience and reinvention

Publicis Groupe has marked its 100th anniversary with a new film that uses artificial intelligence to bring its history to life while signalling the company’s direction…

NEWS

Samsung Overhauls MENA Media Strategy, Appoints Publicis and dentsu as Joint Partners

Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe and dentsu…

NEWS

Publicis Groupe bets on human-first AI with Potentialis Playbook

The Group said that Potentialis is rooted in its belief that AI should help people become more powerful, not more replaceable. Publicis Groupe Middle East has…

NEWS

Riyadh Hosts Dual Marketing Effectiveness Sessions for Senior and Young Marketers

By Afshan Aziz Riyadh hosted a forum for senior and early-career marketers at two back-to-back sessions organized by Publicis Groupe in collaboration with NordStella and Effie…

NEWS
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