MiQ Strengthens Commercial Team in MENAT with Latest Appointment
MiQ, a programmatic media solutions provider appoints Johny Saad as Regional Sales Director of MENAT.
With over 17 years of experience across the media industry and with clients such as Abu Dhabi Media Company, AdColony/Digital Tribune under his portfolio, Johny Saad is expected to drive growth across the region for MiQ.
Saad’s appointment will focus on expanding MiQ’s commercial remit in the region, whilst working closely with the MENAT team to deliver custom solutions tailored for brands and agency partners. He will be reporting to Wassim Mneimneh, Managing Director of MiQ MENAT.
"I am thrilled to join the MiQ as the Regional Sales Director," said Saad. "My aim is twofold: to drive business expansion and to forge a robust and influential footprint for MiQ across the vibrant markets of the region. Together, we will explore new opportunities and provide cutting-edge solutions to our valued clients."
Saad’s extensive career spans diverse roles, starting with Group Plus in Saudi Arabia and later contributing to the success stories of regional and multinational corporations like Abu Dhabi Media Company. Most recently, he worked on positioning AdColony/Digital Turbine as a strategic media partner to brands and agencies, while also launching and growing the company’s mobile gaming vertical across the entire MENA region.“Johny’s extensive experience in media and ad-tech makes him an ideal addition to our growing team,” said Mneimneh. “Based on his impressive track record, Johny’s agility and wealth of experience in the industry will be integral as we focus on expanding our portfolio of products and capabilities in MENAT, and ultimately refining our commercial goals for 2024 and beyond.”
