A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and buying.
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Modesty, beauty & privacy: self.space reimagines photoshoots for Arab women
Can you explain the technical process behind self.space to the general public, especially the AI angle? Technically, self.space runs on a closed loop we…
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Uber doubles down on commitment to empower women in Saudi Arabia
As Saudi Arabia celebrates seven years since the historic decision that allowed women to drive, Uber is proud to announce the upcoming launch of…
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The Magic of Mystery: How Blind Boxes Are Captivating Book Lovers in the UAE
One of the most captivating marketing trends currently winning hearts in the UAE is the element of mystery. This is clearly reflected in the…