A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and buying.
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Uber’s ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer…
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Meta Platforms, Inc. and EssilorLuxottica introduced the Ray-Ban Meta glasses to the United Arab Emirates during an exclusive launch event on May 7 held…
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Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape…
