Tiffany & Co., in collaboration with Vogue Arabia, has marked Saudi National Day with a campaign featuring three Saudi women from the worlds of fashion, media and motorsport.
The campaign stars HRH Princess Deemah bint Mansour bin Saud Al Saud, journalist and broadcaster Weam Al Dakheel, and rally driver Mashael Al Obaiden, highlighting their different professional journeys across fashion, media and motorsport.
Shot at Shamalat in Diriyah, the film was produced by Captains and directed by Saudi artist and filmmaker Hayat Osamah. Fashion designer Nora Al Shaikh handled the wardrobe, while Raneem Shaban was responsible for styling.
The three women appear wearing Tiffany & Co. fine jewellery, with the campaign incorporating the luxury house’s signature motifs into the visual narrative.
The campaign was released to coincide with Saudi National Day, celebrated annually on September 23 and commemorates the unification of the Kingdom of Saudi Arabia. The date marks King Abdulaziz Ibn Saud’s 1932 royal decree that unified the regions of the Kingdom under the name Saudi Arabia.
The national occasion is marked across the country with cultural events, public celebrations, performances and displays of the Saudi flag. The 2026 celebration marks the Kingdom’s 96th National Day.
