Mindshare MENA, a WPP brand, and du said a digital media quality initiative using DoubleVerify technology reduced media block rates and improved advertising viewability across 1.6…
For years, CPG marketing in the GCC ran on a predictable formula: build mass awareness on TV, reinforce with digital, and rely on in-store visibility to…
Zain has concluded a group-wide media agency RFP covering five key operating markets: Kuwait, Saudi Arabia, Iraq, Jordan and Bahrain, in addition to Zain Group’s central…
The awards will be launched in the KSA in 2023 with more categories.
Global Media Network, Mindshare has rebranded its logo were the words ‘mind’ and ‘share’ are split with a new font and colour palette.
Tony Bourached, CEO of Mindshare MENA, explains how not panicking was key in managing the pandemic and how this now helps retain talent.
Meet Raed Hariz, Performance Executive at Mindshare Dubai
Tony Bourached is announced as the new CEO of Mindshare MENA, as of October 1st, 2019. Bourached is the current Regional Digital Director for Mindshare. His marketing career started back in the UK before…
Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of…
Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now confirmed the…
Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline media. Pizza…
TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, lists the keys steps to take on the set-up of Dynamic Creative Optimization…
TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape Innovation is…
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