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GCC CPG marketing shifts from reach to revenue accountability

For years, CPG marketing in the GCC ran on a predictable formula: build mass awareness on TV, reinforce with digital, and rely on in-store visibility to…

THE-VIEW

Zain Group completes group-wide media review, reappoints OMD

Zain has concluded a group-wide media agency RFP covering five key operating markets: Kuwait, Saudi Arabia, Iraq, Jordan and Bahrain, in addition to Zain Group’s central…

BRANDED

MENA Digital Awards Announces 2022 Winners

The awards will be launched in the KSA in 2023 with more categories.

NEWS

Mindshare Kickstarts Year with Rebranded Logo

Global Media Network, Mindshare has rebranded its logo were the words ‘mind’ and ‘share’ are split with a new font and colour palette.

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Keeping a Cool Head

Tony Bourached, CEO of Mindshare MENA, explains how not panicking was key in managing the pandemic and how this now helps retain talent.

NEWS

Meet 30 Under 30 Nominee – Raed Hariz

Meet Raed Hariz, Performance Executive at Mindshare Dubai

NEWS

Tony Bourached New CEO Of Mindshare MENA

Tony Bourached is announced as the new CEO of Mindshare MENA, as of October 1st, 2019. Bourached is the current Regional Digital Director for Mindshare. His marketing career started back in the UK before…

NEWS

MediaCom scores another global win

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of…

NEWS

UPDATE: Mindshare confirms Pizza Hut win

Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now confirmed the…

NEWS

BREAKING: Mindshare wins Pizza Hut account

Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline media. Pizza…

NEWS

Dynamic creative optimization and programmatic

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, lists the keys steps to take on the set-up of Dynamic Creative Optimization…

NEWS

What does innovation really mean?

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape Innovation is…

NEWS

Interview with Ravi Rao, CEO, Mindshare MENA

Ravi Rao, CEO, Mindshare MENA, on why today everything is media  On challenges Rao believes Mindshare MENA has two challenges: to build on the current offering…

NEWS
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