Michael Habre Takes Lead as Creative Director at Al-Afak in Saudi Arabia
The appointment aims to boost the Horizon Holdings agency's transformation in the Kingdom.
Michael Habre has joined Al-Afak, a Horizon Holdings agency in Riyadh, Saudi Arabia, as Creative Director.
In this role, Habre will work with VP Saudi Arabia Tony Rouhana to lead on the creative product and restructure the creative team in the Kingdom.
An engaging storyteller and an Arabic copywriter at the core, Habre brings in 17 years of experience from the evolving and transforming Arab world, having worked with several industries such as FMCG, Telecom, QSR, Automotive, Healthcare, Leisure & Entertainment, Financial Institutions, Airlines, and Real Estate within the private sector and government institutions alike.
Mazen Jawad, CEO at Horizon Holdings, said in a statement, “Since our first meeting, I felt that Michael was the perfect fit for this role that requires us to make a giant leap forward in a Kingdom where creativity and wonders will be the headlines of world news. By your side, dear friend, we shall have Never Finished success.”
Rouhana is looking forward to making this change and transformation a reality in partnership with Habre, a step forward in an evolving marketplace. He added, “It’s important to have a creative partner full of positive energy, equipped with experience, people, and tools to remodel our creative product within our global context and ambition so we remain at the forefront of our industry… a success story in the making.”
Habre concluded, “Mazen and Tony’s vision is what brought me here today. I am very excited to have joined Al-Afak and looking forward to working closely with everyone to translate this into a wonderful reality. Being at the heart of change now is vital and essential. Having met the team, I am confident that we can create data-driven and insightful creative stories together. I am truly looking forward to exploring the new horizons ahead.”
