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KSA

Splurge or Save, Never Both: UAE & KSA Shoppers Are Living a Double Life

Shoppers in the UAE and Saudi Arabia are living a double life — one where they’ll happily splash out on the newest gadget or premium brand,…

INSIGHTS

Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Forget reach. In gaming, the players worth chasing are the ones already paying,  and increasingly, paying developers directly rather than through a platform. That’s the headline…

AGENCIES

MENA Effie awards mark 16th edition with grand celebration in Riyadh

Against the backdrop of Riyadh Season 2025, the MENA Effie Awards celebrated their 16th year of recognizing top marketing work across MENA. The event held on…

NEWS

Saudi brands competing globally as Kingdom pushes to become a ‘global brand’: Adel Baraja

By Afshan Aziz As Saudi Arabia’s marketing landscape accelerates under Vision 2030, brands are navigating new expectations, global competition, and a rapidly expanding consumer base.  Adel…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Riyadh Hosts Dual Marketing Effectiveness Sessions for Senior and Young Marketers

By Afshan Aziz Riyadh hosted a forum for senior and early-career marketers at two back-to-back sessions organized by Publicis Groupe in collaboration with NordStella and Effie…

NEWS

Riyadh to Host Dual Marketing Effectiveness Sessions for Marketers

Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact sessions designed…

NEWS

Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands

As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful platform to…

NEWS

Five iconic ad campaigns that evoke nostalgia

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy!  1.This Is Egypt…

NEWS

Priya Cima appointed TBWA\RAAD’s Talent and Organizational Development Specialist

TBWA\RAAD has appointed Priya Cima as Talent and Organizational Development Specialist to lead key people initiatives across its Dubai and Riyadh operations. She will lead organizational…

NEWS

dentsu Unveils New Report “Anime: A Growing Opportunity for Brands”

62% of Saudi anime fans are under 35, making anime a defining pillar of youth culture. 31% watch anime daily, triple the global average. 67% say…

NEWS

The Sound of a Saudi Weekend: How Music Sets the Vibe for a Nation in Motion

Weekends in Saudi Arabia have their own tempo, a rhythm that signals a collective shift from structure to spontaneity. It’s when the pace of life slows…

NEWS

Saudi Arabia and UAE among top 20 nations globally for AI talent density, Global AI Competitiveness Index

King Abdullah University of Science and Technology (KAUST) enters top 150 universities globally for producing AI talent, becoming the highest-ranked university in Middle East.

NEWS

Saudi Arabia’s Global Reputation Shifts Positively

Driven by Vision 2030 and Economic Diversification Saudi Arabia’s global reputation has seen a significant positive transformation, according to CARMA’s 5th Edition of the Kingdom Reputation…

NEWS
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