Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations.
The new division will bring the latest in adtech to clients across GCC through the company’s global partnerships and local publisher relationships.
Currently, Kreata Global’s roster includes clients such as FrieslandCampina, Malabar Gold & Diamonds, Lulu Group, CLARINS, Modanisa.com, DERIGO, Bayara and IFFCO Group brands.
The new division’s offerings include planning and buying for brand campaigns, performance, programmatic and influencer media.
Deepan P. Eswar, executive director of the agency, says in a statement, “The creation of Correct Media was spurred by the desire to build a truly smart and integrated agency that can cater to the fast-evolving client demands in the region. We aim to provide a larger, clearer view of the digital landscape with Correct Media, as our clients deserve nothing less than a specialized media planning and buying service.”
Mohammed Shahid, the current business director at Kreata Global, will head the new division in the capacity of director – media. In this new role, he will focus on developing client strategy and supplier partnerships.