MEmob’s Ihab El Yaman explains how the online ad industry, and his company in particular, is preparing for Google’s phasing out of third-party cookies. When, last…
“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned.
Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration will see…
Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring the latest…
Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency pitch. The…
UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities since 2011…
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