JWT was awarded a total of 17 accolades at the African Cristals on Saturday including a Grand Prix, four gold, four silver and five bronze medals a well as a special award, third place as Agency of the Year by JWT Cairo, second place as Network of the Year won by the group.
JWT Cairo’s Swimming Mangoes for Nestlé’s Dolceca picked up the Grand Prix and 3 gold medals in Film, as well as a special award. The team also won a gold and two silvers in the Film and Integrated categories awarded to Magdy for Vodafone Egypt; a silver and bronze in Film awarded to Terrible Accident for OSN and a bronze in Film awarded to Chiclets Revamp for Mondelez.
JWT Kenya landed a silver in Film for the Twaweza campaign, which means “we can make it happen” in Swahili; Scanad Kenya took a bronze in Film with MShwari for Safari.com; and Scanad Uganda bagged a bronze in Press with their Raised to 8 campaign for MOA Exhaust and a bronze in Outdoor with the Sun Dialing campaign for Warid Telecom.
In September, the JWT group in Africa also won a bronze Clio in September for Durban based The Hardy Boys’ Vote NSPCA campaign, and Scanad Uganda walked away with a silver and bronze at the Loeries.
Commenting on the wins, Chris von Selle, JWT Africa’s Chief Operating Officer says in a statement: “JWT has been committed to Africa since 1927 and today more than 1,000 employees make up our fully integrated brand across the continent. Africa is the next frontier for marketers and JWT’s pioneering spirit will continue to deliver great work, providing creative business solutions that build lasting brand relationships between our clients’ brands and their consumers”.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]