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What makes an ad idea actually work? WARC has some answers

Highly creative advertising ideas are more than twice as likely to receive recognition for effectiveness, according to WARC’s The Health of Creativity 2026 report, which analyses…

NEWS

What makes a B2B brand easier to buy? New study has the answer

For B2B marketers in the GCC, getting a brand noticed may no longer be enough. Winning the sale increasingly depends on whether buyers can find enough…

INSIGHTS

AI agents to influence $3.35 trillion in consumer spending by 2030: study 

Artificial intelligence agents are expected to facilitate more than $3.35 trillion in global consumer spending by 2030, transforming how products are discovered, compared and purchased, according…

INSIGHTS

WARC’s Alex Brownsell: The YouTube opportunity most CMOs are still missing

YouTube may be the world’s largest video platform, but WARC Media’s latest Platform Insights: YouTube report suggests its next growth challenge is convincing marketers it deserves…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Anxious consumers are spending small to feel big: WARC report

Five forces are quietly rewriting the rules of consumer behaviour in 2026. From financial fatigue to AI intimacy, the shifts are structural, not seasonal — and…

NEWS

Gulf energy crisis could wipe $94bn off global ad growth: WARC scenarios

A severe and prolonged Gulf energy crisis could erase as much as $93.9 billion in global advertising growth over the next two years, according to new…

INSIGHTS

Six big takeaways from WARC’s Future of Media 2026 report

The global media landscape is undergoing a structural shift as artificial intelligence, retail media and platform ecosystems reshape how brands reach consumers, according to a new…

NEWS

Return to quality set to reshape advertising strategies in 2026

As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of chasing short-term…

NEWS

WARC: The Age of Average is Upon Us

Among the plethora of buzzwords and trending concepts - the 'age of average' emerges as one synonymous with the death of distinctiveness. It addresses the ubiquitous…

NEWS

WARC Rankings 2024: Creative 100 Revealed – World’s Most Awarded Campaigns & Companies for Creativity

The annual Creative 100 Ranking reflects the work that was awarded by the most important global and regional creative shows in 2023. The awards tracked are…

NEWS

WARC Rankings 2023 Are Out

Havas Middle East ranks second in Media, Leo Burnett is the only MENA agency in the Effective 100 creative agencies listing, and Impact BBDO makes the top…

NEWS

WARC & The Marketing Society Launch The Effective CMO Program

WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing leaders, have joined forces to form a new Knowledge Partnership,…

NEWS

WARC Marketer’s Toolkit 2023: The Future of Media

Based on exclusive data from WARC Media and findings from a global survey of 1,700+ marketers and interviews with industry experts, the report is a guide…

NEWS
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