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Warc

Fragile consumer mood drives spending on small comforts, WARC says

Consumers around the world are channelling spending toward affordable indulgences such as wellness products and hobbies as financial pressures and geopolitical tensions weigh on sentiment, according…

NEWS

Gulf energy crisis could wipe $94bn off global ad growth: WARC scenarios

A severe and prolonged Gulf energy crisis could erase as much as $93.9 billion in global advertising growth over the next two years, according to new…

INSIGHTS

Six big takeaways from WARC’s Future of Media 2026 report

The global media landscape is undergoing a structural shift as artificial intelligence, retail media and platform ecosystems reshape how brands reach consumers, according to a new…

NEWS

Return to quality set to reshape advertising strategies in 2026

As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of chasing short-term…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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WARC: The Age of Average is Upon Us

Among the plethora of buzzwords and trending concepts - the 'age of average' emerges as one synonymous with the death of distinctiveness. It addresses the ubiquitous…

NEWS

WARC Rankings 2024: Creative 100 Revealed – World’s Most Awarded Campaigns & Companies for Creativity

The annual Creative 100 Ranking reflects the work that was awarded by the most important global and regional creative shows in 2023. The awards tracked are…

NEWS

WARC Rankings 2023 Are Out

Havas Middle East ranks second in Media, Leo Burnett is the only MENA agency in the Effective 100 creative agencies listing, and Impact BBDO makes the top…

NEWS

WARC & The Marketing Society Launch The Effective CMO Program

WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing leaders, have joined forces to form a new Knowledge Partnership,…

NEWS

WARC Marketer’s Toolkit 2023: The Future of Media

Based on exclusive data from WARC Media and findings from a global survey of 1,700+ marketers and interviews with industry experts, the report is a guide…

NEWS

WARC Report: 50% of APAC Marketers are Preparing for the Web 3

WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, has today released The State…

NEWS

WARC: Gen Z is the World’s Most Digital Audience Spending Two-Thirds of Media Time Online

New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total media time with digital channels, higher…

NEWS

WARC Reveals Insights From the 2022 Cannes Lions Creative Effectiveness Winners

Consumer participation, a step-change in brand purpose, tech partnerships, and agile solutions for new media habits lead to commercial success.

NEWS

ANA, WARC & LIONS Announce Partnership to Create a Global Business Practice for Creative Effectiveness

The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code of Creative…

NEWS
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