Jumeirah Inside has been developed to provide travelers with a unique look into Jumeirah hotels. The web-based virtual reality application has been optimized for tablet, mobile and desktop, providing a Google Street View–like look into the group’s 23 hotels. Jumeirah worked alongside Google and MediaMonks, a production company, to develop the tool’s 360-degree video, photography and interactivity. The tool also includes a hotel-booking function and is equipped with information about a hotel’s history and other fun facts.
At the launch event of this digital tool, Mohamad Mourad, managing director of Google MENA, said, “It’s important to put things into perspective when we do things like this, because sometimes it can be seen as a digital asset or a digital website.” He explained that this is a milestone in Jumeirah’s brand journey where they will set a precedent for the travel and tourism industry.
He continued, “It’s not only an immersive user experience but also a new venture in starting to explore the power of digital and the power of technology. Our mission at Google is to organize the world of information and to make it universally accessible and useful. This is really usually done at Google through technology-led innovation.”
Gerald Lawless, president and group CEO of Jumeirah Group, said, “What we’re talking about today is the imagination and the anticipation of travel. Many people say if you know too much about your destination of travel, if you’ve almost experienced it in virtual reality, you won’t want to travel. But I think it’s quite the opposite, the experience in advance wets the appetite to actually experience it in reality.”
“This is something that I believe will help travel, tourism and hospitality to grow,” he added.
OMD was responsible for the media strategy behind the launch. Speaking of this interaction in a press statement, Nadim Samara, managing director of OMD UAE and Lower Gulf, said, “It has been a truly incredible experience for the team to make it happen with Jumeirah, Google and Media Monks. Enriching guests’ experiences with innovative formats like 360-degree video, which span across markets as well as devices. OMD has leveraged its insights on consumer behaviors and deployed fully integrated media strategies to ensure [Jumeirah Inside’s] successful launch.”
Click here to visit Jumeirah Inside.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]