The Gulf luxury market remained a drag on global growth in the first half of 2026, with the region’s luxury consumer base shrinking by 15% to…
Saudi Arabia’s national carrier, Saudia, has won three awards at the Cannes Lions International Festival of Creativity 2026 for two campaigns designed to enhance the travel…
The concept of ‘luxury travel’ doesn’t resonate with people in the way it used to. The traditional hallmarks of what was perceived as ‘luxury’ are no…
Data cited by the destination shows 87% of travellers are considering all-inclusive options. Yas Island has introduced “The Answer is Yas,” a refreshed approach to family…
Despite the rapid rise of generative artificial intelligence tools in travel planning, a majority of travellers still prefer human recommendations and verified information when organizing trips,…
Gen Z and Millennial travellers are reshaping how tourism destinations are discovered, marketed and monetised across the Middle East, with the UAE emerging as a key…
The GCC outbound travel and tourism market is projected to grow from $70.46 billion in 2024 to $138.06 billion by 2033, according to the latest research…
Online travel marketplace Wego has partnered with the Korea Tourism Organization (KTO) to launch a new marketing campaign aimed at positioning South Korea as a preferred…
As 2025 draws to a close, the UAE’s tourism and digital marketing landscape stands transformed — shaped by record visitor numbers, experience-led travel demand, and a…
New and Expanded Partnerships Announced Across Advertising, Travel Technology, Supply and Travel Agents.
By Rasha El Ghoussaini, Head of Industry – Travel, Luxury, and Tech in MENA at Snap Inc.
By Emanuele Veratti, Partner at Bain & Company Milan, and Karim Henain, Partner at Bain & Company Middle East
By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of…
