Independent Out-of-Home (OOH) Media Agency Talon Outdoor Expands Global Footprint in Middle East
New offices and leadership in Dubai are announced.
Chadi Farhat will lead Talon’s Dubai office and will be tasked with accelerating OOH growth in the region, ensuring clients realize the full potential of their investment through the agency's proprietary technology platforms and award-winning creative innovation.
Talon’s strategy-led leadership will help educate brands and agencies on the extensive OOH opportunities for tapping into richer behavioral and location insights, in order to quantify the channel’s true impact across the customer journey.
Powered by its deep investments in market-leading ad tech platforms, Talon will offer smarter, data-driven, and creative-led OOH planning and buying, providing brands and agencies around the world with powerful and innovative capabilities to fuel outcomes-based OOH campaigns.
Talon’s international footprint, on-the-ground knowledge, and expertise ensure the agency can effectively plan, buy, and execute client campaigns in over 100 markets. In partnership with local media owners, it will make it easier for advertisers in more markets to access and execute captivating and performance-driven OOH campaigns and drive OOH revenue growth.
Barry Cupples, Talon Group CEO, said in a statement, "With the continued growth of OOH revenues around the world, this is the perfect time for Talon to expand our global presence. Chadi is a first-class operator and we are delighted to have him on board as we continue to deliver our market-leading independent position within OOH. MENA now has the very best talent which, coupled with Talon’s data-fueled technology, will bring game-changing opportunities for advertisers. Supported by clear measurement, this will undoubtedly deliver strong client outcomes and brand performance, and ultimately provide top and bottom-line growth for advertisers, which is at the core of the service Talon strives to deliver."
Farhat has spent the last 25 years working across media, marketing, and communication within leading media agency groups in MENA. In his last role as Chief Investment Officer at Omnicom Media Group, he orchestrated multiple mergers and acquisitions within the industry, with the aim to unremittingly improve the product offerings to the company’s portfolio of advertisers whilst strongly contributing to the growth of the business year on year. Farhat is a passionate, focused, and highly driven leader. An envisioned and bold strategist, he has built an illustrious career across the Levant, GCC, and the wider Middle East’s media ecosystem.
He said, “I am hugely excited to be able to bring to clients in the MENA region a unique OOH planning and buying offering they cannot find anywhere else. Talon will provide advertisers with world-class regional and international service, innovative technology capabilities, creative executions, and high-touch collaboration to deliver measurable and optimized value as well as the unmissable outcomes that only OOH can offer.”
