Heinz launches the world’s first ad interrupted by a movie; and you’ll want to stick around for it

In a world where everything is skippable, Heinz is reminding people that some things, just like its thick, rich ketchup, are worth the wait. Introducing Heinz’s Post-Post Credits; the first-ever ad that gets interrupted by a movie!

Exclusively playing during the showings of A Working Man on April 9^th and, Mickey 17 and The Amateur on April 10^th and 11^th at Dubai Mall Reel Cinemas, this one-of-a-kind cinematic experience plays in two parts. The first half teases before the movie, but the real reward? That comes after the credits roll. Only those patient enough to stay until the very end will unlock limited-edition Heinz merch and exclusive discount deals, a treat, that like the thick and rich Heinz ketchup itself, is worth the wait.

Now, go to Dubai Mall Reel Cinemas, and stay put. The longer you wait, the better the reward. Because just like Heinz, it will be worth the wait.