In a press release yesterday, UAE-based events and publishing company Turret Media announced that it has selected Four Communications, the independent integrated agency, to manage all public relations for its latest event, Taste of Abu Dhabi.
Taste of Abu Dhabi is the most recent edition of the world’s al fresco food, drink and music festival. Showcasing fifteen signature restaurants, a host of international celebrity chefs and more than fifty exhibitors at Yas Island’s Du Arena, the event will run from 6 November to 8 November 2014. Four Communications has been appointed on a twelve week project basis to increase awareness of the event, participating chefs and restaurants as well as driving ticket sales.
Chris Fountain, MD of Turret Media, says: “Four Communications’ creative thinking and proven experience of successfully launching events in Abu Dhabi made its proposal really stand out during the pitch process. We look forward to working together in raising awareness of the capital’s most exciting new culinary event.” Ray Eglington, MD – International of Four Communications, says: “We are thrilled to enter into partnership with Turret Media for the Taste of Abu Dhabi project. With a strong track record managing communications for some of Abu Dhabi’s most exciting public events, Four Communications is well positioned to support Turret Media in launching this event.”