Brands, retailers, and their agency partners report deficiencies when creating an effective on-site experience, says new report by Yext.
More and more of the customer journey is taking place online. But according to findings in a new report published by online brand management firm Yext, brands, retailers, and their agency partners face difficulties when it comes to creating an effective on-site experience. As a result, customers often abandon the e-commerce funnel before the conversion stage, and crucial CRM data goes uncollected.
At a moment when the customer journey is becoming overwhelmingly digital — and increasingly omnichannel — solving those challenges has never been more urgent. The report looks at the challenges CPG and DTC brands are currently facing and what changes they should be focusing on to improve the on-site experience.
Customers and brands are struggling with on-site search
Improving on-site search is all about sales, customer experience, and data
CRM data is an increasingly critical consideration
DTCs are still ahead of CPGs when it comes to on-site search but the differences are eroding
Companies are still overcoming roadblocks to improvement