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RIP Google Search bar

Google has ceded its power for initial product discovery to a trio of social search platforms: YouTube, TikTok, and Instagram. By Hadi Khatib Three in 10…

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Apple broadens App Store advertising to boost App discovery

Apple plans to expand advertising placements within its App Store search results early next year, broadening ads beyond the single sponsored position that currently appears at…

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This is how people search today and why brands should listen

Community conversations are now beating traditional search. The question is: Are brands truly listening? Consumers no longer begin their discovery journeys on Google. As screen time…

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From search boxes to conversations: How AI is changing consumer decision-making

AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological side of…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Case Study: How Automating Tailored Search Ads Helped Ounass Reach 60% Revenue Growth

By Fatma Elgendy, Platforms Sales Manager, and Tomas Havlik, Analytical Consultant - Search & Measurement - Retail at Google

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5 Programmatic Trends to Keep an Eye On

Communicate asked Roli Okoro, General Manager - Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving.

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Understanding the Challenges of Consumers’ On-Site Search

Brands, retailers, and their agency partners report deficiencies when creating an effective on-site experience, says new report by Yext.

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EXCLUSIVE: Q&A with SEMrush’s head of global marketing Olga Andrienko

The need for high quality content is stronger than ever before as noise and clutter – especially on social media – increases. But even more important…

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4 things you need to know about SEO in 2019

By Mateen Agha, associate director – SEO, Bruce Clay MENA Quite funny how people keep asking “When can we stop investing in SEO?” We say. “SEO…

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From search to e-commerce: an all in one digital suite

Three million marketers around the world use SEMrush as their trusted data provider and all-in-one marketing suite with built-in competitor intelligence.

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This is the 4th most used language online but has only 1% content

The Internet’s prevalence and the smartphone’s increasing penetration is seeing users turn to their phones for the simplest of tasks. And when they do, they aren’t…

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How search has evolved

Naguib Toihiri, SEO Department lead, RBBi on the evolution of search engine to search experience optimization By the time you finish reading this sentence, Google will…

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Measurement, Assets & Automation: Performance Advertising in 2016

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement…

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