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Brands

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

BRANDS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS

Gulf luxury goes local as homegrown brands gain ground across UAE, Saudi Arabia, Kuwait: report

A growing “shop local” movement is reshaping the luxury and fashion landscape across the Gulf, with consumers increasingly turning toward homegrown brands amid regional uncertainty and…

BRANDS

FIX Dessert Chocolatier to host ‘Messages from the UAE’ installation at Kite Beach

FIX Dessert Chocolatier is set to host a two-day community art installation titled ‘Messages from the UAE’ at Kite Beach on May 9 and 10, inviting…

BRANDS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Middle East conflict weighs on Prada Group growth despite 14% revenue rise in Q1

The Prada Group reported a positive start to 2026, but flagged a more pronounced adverse impact from the Middle East conflict on its performance, particularly affecting…

BRANDS

Al-Futtaim Lexus honors Emirati traditions through crafted storytelling

In the crowded world of automotive marketing, where product launches often lean on horsepower, technology or luxury credentials, Al-Futtaim Lexus chose a quieter route: the rituals…

BRANDS

Ajmal scales cross-market strategy with Ranveer campaign

As Ajmal Perfumes sharpens its India play alongside its 75th anniversary, Communicate examines its campaign featuring Bollywood star Ranveer Singh. In an interaction with Communicate, Anup…

BRANDS

Middle East conflict hits luxury airport sales: report

Luxury and beauty brands are witnessing a slowdown in airport retail sales as the ongoing Middle East conflict disrupts flights and shuts key aviation hubs, according…

BRANDS

We are seeing a shift towards value-based consumption: Olfa

In an interview with Communicate, Olfa Messaoudi, Chief Digital Marketing Officer at L’Oréal, shares how the beauty giant is engineering precision-driven campaigns for the GCC’s fiercely…

BRANDS

Etihad Airways: The best Black Friday ad told you not to shop

In an advertising landscape where Black Friday has become a battleground of sameness — a relentless parade of percentage-off banners and countdown timers — Etihad Airways…

BRANDS

IKEA turns store strolls into rewarding steps

IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign that rewards customers for every extra…

BRANDS

Spotify gives artists power to block misattributed tracks in new beta feature

Spotify has introduced a new feature allowing artists to review and approve music releases before they appear on their profiles, as streaming platforms grapple with rising…

BRANDED

Melt Media launches free marketing support programme for UAE businesses amid Gulf crisis

Melt Media, the digital arm of MELT Global, has launched a community solidarity initiative offering free marketing consulting and at-cost digital services to businesses across the…

BRANDS
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