Brands - Communicate Online
Brands

Al-Futtaim Lexus honors Emirati traditions through crafted storytelling

In the crowded world of automotive marketing, where product launches often lean on horsepower, technology or luxury credentials, Al-Futtaim Lexus chose a quieter route: the rituals…

BRANDS

Ajmal scales cross-market strategy with Ranveer campaign

As Ajmal Perfumes sharpens its India play alongside its 75th anniversary, Communicate examines its campaign featuring Bollywood star Ranveer Singh. In an interaction with Communicate, Anup…

BRANDS

Middle East conflict hits luxury airport sales: report

Luxury and beauty brands are witnessing a slowdown in airport retail sales as the ongoing Middle East conflict disrupts flights and shuts key aviation hubs, according…

BRANDS

We are seeing a shift towards value-based consumption: Olfa

In an interview with Communicate, Olfa Messaoudi, Chief Digital Marketing Officer at L’Oréal, shares how the beauty giant is engineering precision-driven campaigns for the GCC’s fiercely…

BRANDS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
+

Etihad Airways: The best Black Friday ad told you not to shop

In an advertising landscape where Black Friday has become a battleground of sameness — a relentless parade of percentage-off banners and countdown timers — Etihad Airways…

BRANDS

IKEA turns store strolls into rewarding steps

IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign that rewards customers for every extra…

BRANDS

Spotify gives artists power to block misattributed tracks in new beta feature

Spotify has introduced a new feature allowing artists to review and approve music releases before they appear on their profiles, as streaming platforms grapple with rising…

BRANDED

Melt Media launches free marketing support programme for UAE businesses amid Gulf crisis

Melt Media, the digital arm of MELT Global, has launched a community solidarity initiative offering free marketing consulting and at-cost digital services to businesses across the…

BRANDS

Omnichannel campaign for BYD Shark 6 drives strong purchase intent in UAE, Saudi Arabia

A new omnichannel marketing campaign for the BYD Shark 6 has delivered significant gains in brand awareness, attribution, and purchase intent across the UAE and Saudi…

BRANDS

$571K for Gaza, $81M saved: Careem reveals surprising Ramadan trends

Careem has reported key customer trends across its Everything App during the holy month of Ramadan 2026, with the Seeds for Gaza campaign raising more than…

BRANDED

HP unveils AI PCs, security features and workflow tools

HP Inc. on Tuesday unveiled new AI-powered devices, security features and workflow solutions at its HP Imagine 2026 event, aimed at supporting businesses and individuals in…

BRANDS

Flyby appoints Tomaso Rodriguez as non-executive chairman

Flyby, an adtech and last-mile digital infrastructure company, has appointed former Tomaso Rodriguez as non-executive chairman of the board as it prepares for a Series A…

BRANDS

Yango Tech launches industrial AI agents to support UAE’s digital workforce push

Yango Tech, a B2B technology solutions provider under Yango Group, has announced the launch of a new business unit focused on developing and deploying autonomous industrial…

BRANDS
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data