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The great unbundling: Decoding the future of audience engagement

The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…

THE-VIEW

Destream expands to GCC, eyes $315m influencer market

Destream, a global content monetisation platform, has expanded its operations to the Gulf Cooperation Council (GCC), aiming to strengthen payment infrastructure for creators and influencers in…

NEWS

BBC announces landmark ‘partnership’ with YouTube 

The BBC announced Wednesday a landmark new deal with American video platform YouTube which it said will showcase “the best homegrown storytelling and news from across”…

NEWS

YouTube expands parental controls, allowing parents to block shorts for kids

YouTube is expanding parental controls to give families greater oversight of how children use the platform, as governments in Australia and elsewhere move to restrict minors’…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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From Grok to YouTube, AI moderation gaps draw regulatory fire

Sexually explicit images generated by artificial intelligence are resurfacing across major online platforms, renewing regulatory scrutiny over how companies police rapidly advancing generative tools, according to…

NEWS

Cartoon Network Renews The Wonderfully Weird World of Gumball for Two More Seasons

Cartoon Network has greenlit two additional seasons of its animated comedy series The Wonderfully Weird World of Gumball for international audiences. Seasons three and four will…

NEWS

YouTube tests AI creator avatars as consumers remain wary of virtual influencers

YouTube is experimenting with artificial intelligence avatars based on real-life creators, as the platform looks to deepen user engagement while navigating growing unease over AI’s role…

NEWS

MENA’s new entertainment startups: YouTube creators on the silver screen

YouTube hosted a red-carpet screening today of upcoming releases for five content creators from across the Middle East and North Africa at Roxy Cinemas in Dubai.…

NEWS

YouTube Marks 20th Birthday, Highlights Significant Creator Economy Growth in MENA

A major driver of MENA’s creator economy, YouTube revealed that Saudi-based channels earning 7 figures or more in SAR increased by 40% year over year &…

NEWS

MENA’s POP CULTURE TAKES CENTER STAGE IN YOUTUBE END OF YEAR LISTS

YouTube released its annual lists ranking the top moments, creators, and music on the platform across the Middle East & North Africa. 

NEWS

Hekayat YouTube Spotlights Saudi Youth

The first episode of Play it Forward with YouTube will be released tonight, 31 January, on Ana Beeko’s YouTube channel, YouTube Arabia’s YouTube Channel, and major…

NEWS

YouTube’s Latest Addition to its Partnerships Program Opens Doors for Creators

Thousands of creators across seven MENA countries including Saudi Arabia, Morocco, Algeria, Jordan, Kuwait, Lebanon, and Oman will now be able to earn money from YouTube…

NEWS

YouTube Announces New Generative AI Products

The industry giant's integration of AI has formed a new era of creative expression where anyone can be a creator.

NEWS
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