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YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

NEWS

YouTube launches supervised kid accounts across MENA with new parental controls

YouTube has launched supervised kid accounts across the Middle East and North Africa (MENA), introducing new parental controls and safety features designed to provide children with…

NEWS

YouTube expands deepfake detection to adult creators

YouTube is rolling out its likeness detection technology to all eligible creators aged 18 and older, expanding efforts to combat misleading AI-generated content and unauthorized digital…

NEWS

The great unbundling: Decoding the future of audience engagement

The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…

THE-VIEW
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Destream expands to GCC, eyes $315m influencer market

Destream, a global content monetisation platform, has expanded its operations to the Gulf Cooperation Council (GCC), aiming to strengthen payment infrastructure for creators and influencers in…

NEWS

BBC announces landmark ‘partnership’ with YouTube 

The BBC announced Wednesday a landmark new deal with American video platform YouTube which it said will showcase “the best homegrown storytelling and news from across”…

NEWS

YouTube expands parental controls, allowing parents to block shorts for kids

YouTube is expanding parental controls to give families greater oversight of how children use the platform, as governments in Australia and elsewhere move to restrict minors’…

NEWS

From Grok to YouTube, AI moderation gaps draw regulatory fire

Sexually explicit images generated by artificial intelligence are resurfacing across major online platforms, renewing regulatory scrutiny over how companies police rapidly advancing generative tools, according to…

NEWS

Cartoon Network Renews The Wonderfully Weird World of Gumball for Two More Seasons

Cartoon Network has greenlit two additional seasons of its animated comedy series The Wonderfully Weird World of Gumball for international audiences. Seasons three and four will…

NEWS

YouTube tests AI creator avatars as consumers remain wary of virtual influencers

YouTube is experimenting with artificial intelligence avatars based on real-life creators, as the platform looks to deepen user engagement while navigating growing unease over AI’s role…

NEWS

MENA’s new entertainment startups: YouTube creators on the silver screen

YouTube hosted a red-carpet screening today of upcoming releases for five content creators from across the Middle East and North Africa at Roxy Cinemas in Dubai.…

NEWS

YouTube Marks 20th Birthday, Highlights Significant Creator Economy Growth in MENA

A major driver of MENA’s creator economy, YouTube revealed that Saudi-based channels earning 7 figures or more in SAR increased by 40% year over year &…

NEWS

MENA’s POP CULTURE TAKES CENTER STAGE IN YOUTUBE END OF YEAR LISTS

YouTube released its annual lists ranking the top moments, creators, and music on the platform across the Middle East & North Africa. 

NEWS
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