The global advertising market entered 2026 facing a strange paradox. On one hand, marketers are navigating severe geopolitical instability, persistent inflation, supply chain disruptions, trade restrictions,…
Meta, YouTube and TikTok have rolled out major creator-marketing updates within days of one another, signalling a broader push by social platforms to bring creator discovery,…
YouTube has announced a series of new AI-powered tools and creator features for the Middle East and North Africa, spanning content creation, audience engagement, monetization and…
Netflix and YouTube are stepping up their competition for top creators, signaling a broader shift in the entertainment industry as audiences, intellectual property and distribution power…
The US beta, announced on September 16, is available to selected advertisers running eligible Demand Gen campaigns connected to Merchant Center product feeds. The move brings…
A new academic study argues that Arabic-language YouTube audiences across five Middle Eastern countries are not five separate national conversations but pieces of a single, region-wide…
YouTube is introducing new requirements for creators seeking to earn advertising revenue through the YouTube Partner Program (YPP), in a move that could raise the bar…
Google has expanded its AI transparency efforts by rolling out labels that identify advertisements created or edited using artificial intelligence across its advertising platforms. Users can…
YouTube may be the world’s largest video platform, but WARC Media’s latest Platform Insights: YouTube report suggests its next growth challenge is convincing marketers it deserves…
YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…
YouTube has launched supervised kid accounts across the Middle East and North Africa (MENA), introducing new parental controls and safety features designed to provide children with…
YouTube is rolling out its likeness detection technology to all eligible creators aged 18 and older, expanding efforts to combat misleading AI-generated content and unauthorized digital…
The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…
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