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YouTube launches Shopping affiliate programme in Saudi Arabia, UAE and Egypt

YouTube has launched its Shopping affiliate programme in Saudi Arabia, the UAE and Egypt, allowing eligible creators to tag products in videos, Shorts and livestreams and…

NEWS

Instagram launches long-form video feature to compete with YouTube

Instagram has launched a new feature allowing creators to upload horizontal videos of up to 90 minutes, as the social media platform looks to compete with…

NEWS

YouTube launches shopping affiliate program in three MENA markets

YouTube has launched its Shopping affiliate program in Saudi Arabia, the United Arab Emirates and Egypt, allowing eligible creators to tag products in videos and earn…

NEWS

YouTube ranks as top platform for product reviews among Gen Z in Saudi Arabia, UAE: survey

YouTube has emerged as the top platform for product reviews and information among Gen Z viewers in Saudi Arabia and the UAE, with 88% of those…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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The great ad spend shift: What is redefining global and regional advertising?

The global advertising market entered 2026 facing a strange paradox. On one hand, marketers are navigating severe geopolitical instability, persistent inflation, supply chain disruptions, trade restrictions,…

INSIGHTS

Meta, YouTube and TikTok bet big on creators

Meta, YouTube and TikTok have rolled out major creator-marketing updates within days of one another, signalling a broader push by social platforms to bring creator discovery,…

NEWS

YouTube unveils new AI tools, monetization features for MENA creators

YouTube has announced a series of new AI-powered tools and creator features for the Middle East and North Africa, spanning content creation, audience engagement, monetization and…

NEWS

Netflix and YouTube battle for creators as power shifts toward talent

Netflix and YouTube are stepping up their competition for top creators, signaling a broader shift in the entertainment industry as audiences, intellectual property and distribution power…

INSIGHTS

Google brings AI shopping assistant into YouTube ads

The US beta, announced on September 16, is available to selected advertisers running eligible Demand Gen campaigns connected to Merchant Center product feeds. The move brings…

NEWS

Arabic YouTube audiences share a common emotional language: study

A new academic study argues that Arabic-language YouTube audiences across five Middle Eastern countries are not five separate national conversations but pieces of a single, region-wide…

INSIGHTS

YouTube introduces new requirements for creators seeking AdSense earnings

YouTube is introducing new requirements for creators seeking to earn advertising revenue through the YouTube Partner Program (YPP), in a move that could raise the bar…

NEWS

Google expands AI disclosure labels across Search, YouTube, Discover ads

Google has expanded its AI transparency efforts by rolling out labels that identify advertisements created or edited using artificial intelligence across its advertising platforms. Users can…

NEWS

WARC’s Alex Brownsell: The YouTube opportunity most CMOs are still missing

YouTube may be the world’s largest video platform, but WARC Media’s latest Platform Insights: YouTube report suggests its next growth challenge is convincing marketers it deserves…

INSIGHTS
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