The US beta, announced on September 16, is available to selected advertisers running eligible Demand Gen campaigns connected to Merchant Center product feeds. The move brings…
A new academic study argues that Arabic-language YouTube audiences across five Middle Eastern countries are not five separate national conversations but pieces of a single, region-wide…
YouTube is introducing new requirements for creators seeking to earn advertising revenue through the YouTube Partner Program (YPP), in a move that could raise the bar…
Google has expanded its AI transparency efforts by rolling out labels that identify advertisements created or edited using artificial intelligence across its advertising platforms. Users can…
YouTube may be the world’s largest video platform, but WARC Media’s latest Platform Insights: YouTube report suggests its next growth challenge is convincing marketers it deserves…
YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…
YouTube has launched supervised kid accounts across the Middle East and North Africa (MENA), introducing new parental controls and safety features designed to provide children with…
YouTube is rolling out its likeness detection technology to all eligible creators aged 18 and older, expanding efforts to combat misleading AI-generated content and unauthorized digital…
The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…
Destream, a global content monetisation platform, has expanded its operations to the Gulf Cooperation Council (GCC), aiming to strengthen payment infrastructure for creators and influencers in…
The BBC announced Wednesday a landmark new deal with American video platform YouTube which it said will showcase “the best homegrown storytelling and news from across”…
YouTube is expanding parental controls to give families greater oversight of how children use the platform, as governments in Australia and elsewhere move to restrict minors’…
Sexually explicit images generated by artificial intelligence are resurfacing across major online platforms, renewing regulatory scrutiny over how companies police rapidly advancing generative tools, according to…
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