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WPP Media

From media planning to growth partners: Amer El Hajj on the winning agency model

Five years ago, Amer El Hajj, CEO of WPP Media MENA, was building media plans and sharing them with clients’ marketing departments. Today, he tells Communicate,…

INSIGHTS

WPP Media announces NextM’s Dubai return for November

WPP Media will hold the third edition of its regional NextM event in Dubai on November 12, bringing together clients and business partners to explore developments…

NEWS

AI-driven marketing risks creating an echo chamber of sameness: Kim Mascarenhas

Artificial intelligence risks turning marketing into an echo chamber of sameness if brands focus too narrowly on optimisation, according to Kim Mascarenhas, associate vice president of…

COMMUNICATE-AI-HUB

Inside WPP Media’s winning streak: $87M in the Gulf, and a total reset in Egypt 

WPP Media has emerged as the standout performer across two of the Middle East’s most closely watched media markets in the first half of 2026, according…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Samer Majzoub: ‘MENA’s recovery looks better than we expected’

After years of disruption, conflict and economic uncertainty, MENA’s advertising industry is emerging with a sharper focus on accountability, performance and commercial impact. Samer Majzoub, Regional…

CANNES-LIONS

Ralph Khoury: MENA firms investing in talent and AI will emerge stronger

As MENA’s advertising and marketing industry moves beyond a period of disruption and reinvention, business leaders are looking for signs that a new growth cycle is…

CANNES-LIONS

Peru and Puerto Rico claim Grand Prix honours at Cannes Lions

Cannes Lions has announced the winners of the Creative Data, Media, Direct, PR and Social & Creator Lions during the third Awards Show of the 2026…

CANNES-LIONS

WPP Media launches initiative to develop standards for agentic video buying

WPP Media has announced an Agentic Standards Initiative for Video Buying in collaboration with major media companies, technology platforms, and industry standards bodies, as the advertising…

NEWS

Brands adjust ad placements as regional tensions reshape online engagement

As geopolitical tensions reshape the news cycle across the region, shifts in online behavior are becoming visible in real time. In this interview, Maira Mehnoor, Programmatic Manager…

NEWS

The CTV Conductor: where the melody of brand meets the rhythm of results

Sary Richat, Regional Strategy Director, Mindshare MENA, a WPP Media Brand on CTV and its importance to brands and marketing in an exclusive piece for Communicate

NEWS
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