Brands adjust ad placements as regional tensions reshape online engagement
As geopolitical tensions reshape the news cycle across the region, shifts in online behavior are becoming visible in real time. In this interview, Maira Mehnoor, Programmatic Manager…
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The CTV Conductor: where the melody of brand meets the rhythm of results
Sary Richat, Regional Strategy Director, Mindshare MENA, a WPP Media Brand on CTV and its importance to brands and marketing in an exclusive piece for Communicate
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