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AI influencers scale content, but human creators own trust, say marketing leaders

Artificial intelligence can generate content at unprecedented speed, but marketing leaders believe its ability to replace human influencers remains limited by one essential factor: trust. At…

COMMUNICATE-AI-HUB

Nvidia’s Basil Fateen: In the AI race, the real moat is no longer the model

The AI industry may still be obsessed with which model is smartest, fastest or most powerful. But for Basil Fateen, head of startups and venture capital…

INSIGHTS

du deploys 5G-Advanced network at Mall of the Emirates, achieves speeds above 3.5 Gbps

UAE telecom operator du has deployed a 5G-Advanced (5G+) indoor network at Majid Al Futtaim’s Mall of the Emirates in Dubai in partnership with Huawei, achieving…

NEWS

The Gulf, after the storm: Communicate’s October issue looks at what comes next

What happens when a market built on momentum is suddenly forced to slow down? That is the question at the heart of Communicate’s October issue, The…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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FC Bayern Academy sets sights on UAE’s next generation

FC Bayern has announced the establishment of the FC Bayern Academy UAE, bringing its football philosophy, coaching methodology and player-development standards directly to the United Arab…

NEWS

Editor-in-Chief of Arab News launches Arab Views podcast with Prince Turki Al Faisal interview

Arab News Editor-in-Chief Faisal J. Abbas has launched a new podcast, Arab Views, aimed at bringing greater regional context to conversations around the Middle East and…

NEWS

YouTube unveils new AI tools, monetization features for MENA creators

YouTube has announced a series of new AI-powered tools and creator features for the Middle East and North Africa, spanning content creation, audience engagement, monetization and…

NEWS

2PointZero’s Jawad Hassan joins DPAA board as MMG expands OOH business

Abu Dhabi-based media executive Jawad Hassan has joined the Board of Directors of the Digital Place-Based Advertising Association (DPAA), bringing a UAE and wider EMEA perspective…

COMMUNICATE-AI-HUB

UAE consumers now expect value, ease and affordability together: Milana Boskovic

UAE consumers are increasingly looking for products that combine value, convenience and affordability, while FMCG brands face growing pressure to respond to more diverse and rapidly…

INSIGHTS

Keeta’s one year in UAE: all emirates reached in 90 days

Keeta, Meituan’s international on-demand food delivery platform, is marking its first anniversary in the UAE after expanding across all seven emirates within 90 days and building…

NEWS

OpenAI AI agents meddled with US government websites: report

OpenAI’s artificial intelligence agents interacted with and attempted to access several US government websites in unusual ways this summer, without the company’s knowledge at the time,…

NEWS

UAE leads GCC as WEF Tourism Index puts region’s marketing playbook to the test

The World Economic Forum’s Travel & Tourism Development Index (TTDI) 2026 lands at an awkward moment for the region: the same report that ranks the UAE,…

INSIGHTS

McDonald’s targets $1 billion ad business as media network expands

McDonald’s is moving deeper into advertising, with the fast-food giant rolling out McDonald’s Media Network, a new business that will allow brands to advertise across its…

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