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Uae

Why the UAE is betting on food manufacturing to build its next growth engine

The UAE is positioning food manufacturing as more than a food-security imperative. It is emerging as a strategic pillar of industrial diversification, trade and consumer packaged…

INSIGHTS

Travel & tourism rebound in the GCC: What CMOs, brands and travelers need to know

The GCC’s travel and tourism sector is entering a new phase. The story is no longer simply about recovering from the Iran war disruption Across the…

INSIGHTS

Home Centre spotlights Emirati creativity with ‘Made By Her’ campaign

Home Centre is marking Emirati Women’s Day with ‘Made By Her’, a campaign that brings the work of Emirati women into its retail spaces, positioning its…

BRANDS

UAE fragrance growth puts storytelling in focus as Reef hits digital billboards

The growing value of the Middle East’s fragrance market is giving brands more room to experiment with how they present scents, with Reef Perfumes among the…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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OpenAI expands ChatGPT advertising to MENA as ad business reaches $1bn run rate

OpenAI’s advertising business has reached a $1 billion annualised revenue run rate as the company expands its ChatGPT Ads offering to the Middle East and North…

NEWS

Taco Bell returns to UAE with a new generation of consumers in its sights

Taco Bell is returning to the UAE after a 14-year absence, but its comeback is being framed as more than a restaurant relaunch. The US quick-service…

BRANDS

Splurge or Save, Never Both: UAE & KSA Shoppers Are Living a Double Life

Shoppers in the UAE and Saudi Arabia are living a double life — one where they’ll happily splash out on the newest gadget or premium brand,…

INSIGHTS

Beyond the billboard: How the UAE turned Cannes into an invitation for the world’s boldest ideas

At Cannes Lions myriad ideas compete for attention. But behind every winning campaign are countless others that never make it out of the meeting room. Ideas…

INSIGHTS

Botim, Mastercard launch UAE’s first all-in-one card using One Credential

UAE fintech platform Botim has partnered with Mastercard to launch Mastercard One Credential, an all-in-one card solution that allows eligible cardholders to access multiple payment options…

BRANDS

M+C Saatchi Group Middle East named creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed as the creative agency partner for Ras Al Khaimah Tourism Development Authority (RAKTDA) following a competitive multi-stage pitch…

NEWS

Aramex earns Great Place to Work recognition in UAE, Saudi Arabia, Egypt, India

Aramex has been certified as a Great Place to Work® in four key markets after an independent employee survey found high levels of trust, pride and…

NEWS

US export policy shift opens new chapter for UAE’s AI ambitions

The United States’ decision to significantly ease export controls on the United Arab Emirates is expected to accelerate the Gulf nation’s push to become a global…

INSIGHTS

Why great ideas die before they reach the customer

I once sat in a marketing review and watched a strong idea become a forgettable one. No one rejected it. The senior leader looked unconvinced, and…

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