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Travel

ATM 2026: Travel industry sees cautious recovery as demand patterns shift

Arabian Travel Market 2026 closed in Dubai with the travel and tourism industry signalling cautious optimism about the final quarter of the year, while operators highlighted…

INSIGHTS

Who Pays When an AI Books Your Hotel? Gulf Hospitality Wants to Know

Gulf hospitality just proved something: it can take a hit and bounce right back. Airspace closed this spring, flights got cancelled by the thousands, and for…

NEWS

Wego: Middle East travel demand held steady despite disruption

Travel searches in the Middle East held steady even as flight bookings fell sharply following airspace closures in late February, with destination rankings shifting as access…

NEWS

AI and travel recovery take centre stage as ATM 2026 opens in Dubai

Artificial intelligence, resilient travel demand and a wave of new airline and hospitality investments dominated the opening day of Arabian Travel Market (ATM) 2026 in Dubai…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Travel & tourism rebound in the GCC: What CMOs, brands and travelers need to know

The GCC’s travel and tourism sector is entering a new phase. The story is no longer simply about recovering from the Iran war disruption Across the…

INSIGHTS

Confidence Is the New Capacity: The Trade Desk’s MENA Travel Lead on Closing the Booking Gap

As GCC tourism rebounds, the real barrier is confidence, with UAE hotel occupancy still trailing last year’s levels despite flight schedules being largely restored. We sat…

INSIGHTS

GCC hospitality enters its next chapter: From room growth to experience-led travel

The Gulf’s travel and hospitality industry is entering a more mature phase. Visitor numbers continue to rise, hotel investment remains strong and governments across the GCC…

NEWS

Gulf luxury spending drags global market despite signs of recovery

The Gulf luxury market remained a drag on global growth in the first half of 2026, with the region’s luxury consumer base shrinking by 15% to…

NEWS

Saudia wins three Cannes Lions awards for travel, pilgrim initiatives

Saudi Arabia’s national carrier, Saudia, has won three awards at the Cannes Lions International Festival of Creativity 2026 for two campaigns designed to enhance the travel…

NEWS

Authentic experiences now define the future of luxury travel

The concept of ‘luxury travel’ doesn’t resonate with people in the way it used to. The traditional hallmarks of what was perceived as ‘luxury’ are no…

THE-VIEW

Yas Island rolls out ‘The Answer is Yas’ all-inclusive travel push

Data cited by the destination shows 87% of travellers are considering all-inclusive options. Yas Island has introduced “The Answer is Yas,” a refreshed approach to family…

NEWS

Most travelers still prefer human trip planning over AI, survey shows

Despite the rapid rise of generative artificial intelligence tools in travel planning, a majority of travellers still prefer human recommendations and verified information when organizing trips,…

NEWS

Gen Z, Millennials Redefining Travel and Hospitality Marketing in the Middle East

Gen Z and Millennial travellers are reshaping how tourism destinations are discovered, marketed and monetised across the Middle East, with the UAE emerging as a key…

NEWS
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