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Samsung unveils emotional Galaxy film celebrating imagination and human connection

Samsung has released a new three-minute brand film for its Galaxy line that highlights the power of imagination and human connection beyond technology. Created in collaboration…

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CES 2026: Las Vegas set to host the world’s biggest tech curtain-raiser of the year

CES 2026 is poised to kick off the global technology calendar as the world’s largest consumer electronics trade show returns to Las Vegas in early January.…

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Samsung, Anghami team up to spotlight emerging music talent in MENA

Samsung Electronics MENA and music streaming platform Anghami have launched a regional initiative aimed at supporting emerging musicians across the Middle East, positioning mobile technology as…

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Samsung Overhauls MENA Media Strategy, Appoints Publicis and dentsu as Joint Partners

Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe and dentsu…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Omar Saheb Promoted to Regional VP of Marketing and Online Business at Samsung Electronics MENA

Saheb's strategic vision, leadership, and passion for driving growth, crafting compelling brand narratives, and fostering consumer loyalty will continue to propel Samsung Electronics MENA to new…

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How Brands Can Boost Sales During the Holy Month

Ramadan presents a golden opportunity for consumers to slow down, browse and interact online and in-stores. Hence, opening the floor for brands to leverage the opportunity…

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Merkle Secures Samsung Customer Data Management Business for the Gulf

Agreement kicked off on June 1, 2022.

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Snapchat Commercials: They Are Here To Stay

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that are exclusively…

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Which brand replaced P&G as World’s Largest Advertiser?

Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018 with little change from the…

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Flourish expands into Middle East with Samsung’s CRM account

International digital and direct agency Flourish has added the Samsung Gulf Electronics CRM account to its client list following a competitive four-way pitch. The work will…

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Not content with content marketing

  The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led marketers to…

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Buoyed by Apple Watch, wearable tech poised for a boom

During an interview this summer in Chicago, Paul Roth, AT&T‘s president of retail sales and services, described wearable devices as the “future of retail” before adding, “it’s…

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Samsung jumps on the Ice Bucket bandwagon

  Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral…

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