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Samsung, Spotify and the Case for Invisible Marketing

Since the Mad Men era, marketers have largely been trained to think in campaigns: build the big idea, distribute it across channels, measure the response, then…

BRANDS

Samsung partners with Spotify to offer Premium access across Galaxy ecosystem in MENA and Türkiye

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify…

BRANDS

Samsung launches UAE community initiative to promote creativity and active lifestyles

Samsung Gulf Electronics has launched a community-focused initiative across the UAE, partnering with local groups to encourage healthier, more active and creative lifestyles through its Galaxy…

BRANDS

Samsung unveils emotional Galaxy film celebrating imagination and human connection

Samsung has released a new three-minute brand film for its Galaxy line that highlights the power of imagination and human connection beyond technology. Created in collaboration…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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CES 2026: Las Vegas set to host the world’s biggest tech curtain-raiser of the year

CES 2026 is poised to kick off the global technology calendar as the world’s largest consumer electronics trade show returns to Las Vegas in early January.…

NEWS

Samsung, Anghami team up to spotlight emerging music talent in MENA

Samsung Electronics MENA and music streaming platform Anghami have launched a regional initiative aimed at supporting emerging musicians across the Middle East, positioning mobile technology as…

NEWS

Samsung Overhauls MENA Media Strategy, Appoints Publicis and dentsu as Joint Partners

Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe and dentsu…

NEWS

Omar Saheb Promoted to Regional VP of Marketing and Online Business at Samsung Electronics MENA

Saheb's strategic vision, leadership, and passion for driving growth, crafting compelling brand narratives, and fostering consumer loyalty will continue to propel Samsung Electronics MENA to new…

NEWS

How Brands Can Boost Sales During the Holy Month

Ramadan presents a golden opportunity for consumers to slow down, browse and interact online and in-stores. Hence, opening the floor for brands to leverage the opportunity…

NEWS

Merkle Secures Samsung Customer Data Management Business for the Gulf

Agreement kicked off on June 1, 2022.

NEWS

Snapchat Commercials: They Are Here To Stay

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that are exclusively…

NEWS

Which brand replaced P&G as World’s Largest Advertiser?

Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018 with little change from the…

NEWS

Flourish expands into Middle East with Samsung’s CRM account

International digital and direct agency Flourish has added the Samsung Gulf Electronics CRM account to its client list following a competitive four-way pitch. The work will…

NEWS
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