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Retail

ADNOC Distribution launches UAE’s first retail media network for mobility retailer

ADNOC Distribution has launched Engage by ADNOC, describing it as the UAE’s first full-funnel retail media network operated by a mobility and convenience retailer, as the…

NEWS

The UAE’s wardrobes are full. The next retail opportunity is already inside them

The fashion industry has traditionally been built around a simple idea: encourage people to buy more new products. Yet across the UAE, there is already an…

THE-VIEW

Middle East malls must reinvent beyond retail space: Boston Consulting Group

Middle East shopping malls are rapidly evolving from landlords that lease retail space into digital, data-driven platforms where customer experiences, artificial intelligence and retail media could…

INSIGHTS

The $1.3 million sqm retail bet that could redefine shopping in Saudi Arabia

Saudi Arabia’s plan to add more than 1.3 million square metres of lifestyle retail space across Riyadh and Jeddah by 2027 is about far more than…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Rewiring retail marketing faces lingering post-war challenges

While war is a phenomenon the GCC retail sector is not used to dealing with, harsh economic environments are not unprecedented in the region. John Speers,…

NEWS

Retail has never mattered more. So, why has agency expertise disappeared?

For years, specialist shopper and retail marketing agency expertise was a discipline in its own right. Network specialist agencies like Arc, Saatchi X, G2, OgilvyAction, and…

THE-VIEW

F&B becoming the next performance marketing frontier

A new generation of operating platforms — led by companies like Foodics — is quietly enabling retail media-style capability inside F&B. Walk into almost any ambitious…

NEWS

UAE, Saudi Arabia emerging as AI hubs that could reshape luxury retail in Middle East: report

The global AI race could significantly influence how luxury brands serve customers in the Middle East, with the UAE and Saudi Arabia identified as emerging AI…

NEWS

CPG: Five key trends reshaping consumer markets in 2026

The consumer packaged goods (CPG) industry faces its most significant restructuring in decades. What began as pandemic-induced disruptions has crystallized into fundamental shifts in how products…

CPG-FMCG

Parkin turns parking spaces into media and commerce channel

Parkin, the largest provider of paid public parking facilities and services in Dubai, has launched “Spots for Shops,” a campaign that allows drivers to validate parking…

NEWS

Majid Al Futtaim, Alshaya expand retail footprint with new store openings

Majid Al Futtaim has strengthened its strategic partnership with Alshaya Group with a new wave of retail openings across its flagship malls, beginning with the launch…

NEWS

AppsFlyer launches ‘Scoring Big’ report ahead of 2026 global soccer event

AppsFlyer has released a new report titled “Scoring Big: The Complete Marketer’s Guide to the World’s Top Soccer Event”, offering brands a data-led playbook to capitalise…

NEWS

Kabrita Goat Milk reaches 208,000 UAE shoppers via Yango Ads campaign

The campaign, conducted across Landmark Group’s Centrepoint, Babyshop and Home Centre platforms, generated over 847,000 impressions by targeting parents shopping in family and baby categories. Kabrita…

NEWS
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