The Strategy of Calm: How the GCC Built a Crisis Communications Playbook in Real Time
Saturday, February 28th, began quietly enough, with a subtle ripple of messages on WhatsApp, posts on social media, and alerts flickering through newsrooms. In hours, a…
INSIGHTS
Resilience Over Retreat: How Middle East Govts, Marketers Are Navigating Uncertainty
As geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through…
NEWS
Qatar Airways launches QVerse Island on Fortnite, offers virtual Doha experience
Qatar Airways has unveiled its first digital destination, QVerse Island, on the gaming platform Fortnite, allowing users to explore Doha through an immersive virtual experience. The…
NEWS