Publicis Groupe Middle East won 59 awards, including eight Grand Prix, at Dubai Lynx 2026, with Saatchi & Saatchi Middle East named Network of the Year and MENA Agency of the Year.
Saatchi & Saatchi Middle East won 32 metals, the highest total of any network at the event, while Zenith Middle East was named Media Network of the Year.
The winning work was developed with clients including Nana, Saudia, Oreo, ItsHerWay, Jeep, Visa, Carrefour, Etisalat, NIVEA, LEGO and McDonald’s. Publicis Groupe said the campaigns combined client business objectives and market knowledge with its creative, media, strategy, data and production capabilities.
Saatchi & Saatchi leads Grand Prix wins
Five partnerships accounted for the eight Grand Prix awarded to the group.
Saatchi & Saatchi Middle East won five Grand Prix: three for Ruby Blooms for Nana, one for Lunar Treats for Oreo, and one for The Leave of Absence for ItsHerWay.
Publicis KSA won two Grand Prix with Saatchi & Saatchi for Saudia’s Let It Fly, while Publicis Middle East won one for Rescue Squad for Jeep.
Sebastien Boutebel, chief creative officer of Saatchi & Saatchi Middle East, said the work stood out when it addressed client problems while taking ideas beyond the expected.
“The recognition at Dubai Lynx is a credit to the clients who believed in the ideas and the teams who worked hard to bring them to life. I could not be prouder of what we have achieved together,” he said.
Group highlights connected creative and media model
Nathalie Gevresse, CEO of Publicis Communications Gulf, said the awards recognised work across creativity, craft, effectiveness and media.
“Creativity is at its best when it helps move a business forward,” she said, adding that the results reflected ambitious client goals and teams committed to achieving them.
Gevresse credited Saatchi & Saatchi’s performance to a culture that connected creative ambition with client growth under Ramzi’s leadership.
Publicis Groupe said several of its most-awarded campaigns drew on capabilities across the group and received recognition in multiple disciplines through its Power of One model.
Firas El Zein, CEO of Zenith Middle East, said the group’s work demonstrated the value of incorporating media thinking into campaigns from the outset.
“As the ROI agency, we judge media by what it does for a client’s business,” he said, crediting clients for their trust and Zenith teams for their work on client business.
Publicis Groupe Middle East & Turkey operates across eight markets in the Middle East and North Africa and has 3,600 employees, according to the company.
