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ICCO report highlights growing role of strategic consulting, AI in PR industry

Strategic consulting, corporate reputation management and artificial intelligence (AI) are emerging as key growth drivers for the global public relations industry, according to the ICCO World…

NEWS

Why silence can be smarter than statements in times of war

When war comes, illusions fade fast. What companies claim to believe suddenly collides with what they actually do. During calm periods, the mismatch stays hidden or…

THE-VIEW

Middle East PR shifts to strategy and data focus, says PRHub.ae outlook

The Middle East’s communications industry is moving away from one-off announcements toward long-term, strategic public relations, as agencies and brands adapt to shifting media dynamics, artificial…

NEWS

StickyGinger appointed PR agency for RAKTDA across GCC

StickyGinger has been named the official public relations partner for the Ras Al Khaimah Tourism Development Authority (RAKTDA) in the GCC region. With immediate effect, the…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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AI will double PR budgets and replace internal channels: Gartner forecast

As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest reset in…

NEWS

The Architects of Trust: How PR and Marketing Agencies Are Redefining Influence in the GCC

Hoda Rizk As the creator economy grows, PR and marketing agencies are quietly becoming its most powerful architects. What began as execution and talent coordination has…

AGENCIES

92% sounds impressive, until the reputational fallout of AI misuse in MENA PR strikes

Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad datasets, lack the lived understanding…

NEWS

INSEAD appoints Houbara Communications as UAE PR partner

INSEAD said on Tuesday it has appointed Houbara Communications as its public relations partner in the United Arab Emirates, as the global business school seeks to…

NEWS

Cameo launches Performance PR 2.0, positioning PR as a measurable driver of sales

Dubai, UAE: UAE-based agency Cameo has announced the launch of Performance PR 2.0, an expanded model designed to link public relations activity directly to commercial outcomes.…

NEWS

World PR Day: PR Has Evolved But it is Still Rooted in People

On the World PR Day, Sharan Sunner Managing Director at Seven Media, writes this exclusive for Communicate about the evolution of PR and how - not…

NEWS

Responsible guardians: nurturing the NextGen of human intelligence over the artificial

Joseph John Nalloor argues that our industry owes a responsibility to safeguarding the ‘human intelligence’ of the profession and not let it be overrun by artificial…

NEWS

PR Trends Today: How Digital Storytelling and Authenticity are Changing the Game

Abhirami Vinod, a communication Specialist, dissects exclusively for Communicate how the tide is shifting for PR agencies.

NEWS

Conrad Dubai Appoints Brazen MENA as Communications Partner

The independent agency will be catering to the luxury hotel's PR and communications needs.

NEWS
Trends
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