Strategic consulting, corporate reputation management and artificial intelligence (AI) are emerging as key growth drivers for the global public relations industry, according to the ICCO World…
When war comes, illusions fade fast. What companies claim to believe suddenly collides with what they actually do. During calm periods, the mismatch stays hidden or…
The Middle East’s communications industry is moving away from one-off announcements toward long-term, strategic public relations, as agencies and brands adapt to shifting media dynamics, artificial…
StickyGinger has been named the official public relations partner for the Ras Al Khaimah Tourism Development Authority (RAKTDA) in the GCC region. With immediate effect, the…
As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest reset in…
Hoda Rizk As the creator economy grows, PR and marketing agencies are quietly becoming its most powerful architects. What began as execution and talent coordination has…
Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad datasets, lack the lived understanding…
INSEAD said on Tuesday it has appointed Houbara Communications as its public relations partner in the United Arab Emirates, as the global business school seeks to…
Dubai, UAE: UAE-based agency Cameo has announced the launch of Performance PR 2.0, an expanded model designed to link public relations activity directly to commercial outcomes.…
On the World PR Day, Sharan Sunner Managing Director at Seven Media, writes this exclusive for Communicate about the evolution of PR and how - not…
Joseph John Nalloor argues that our industry owes a responsibility to safeguarding the ‘human intelligence’ of the profession and not let it be overrun by artificial…
Abhirami Vinod, a communication Specialist, dissects exclusively for Communicate how the tide is shifting for PR agencies.
The independent agency will be catering to the luxury hotel's PR and communications needs.
Stay in the know
What are you interested in?
