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“You’re under-using it”: Jawad Hassan on why brands must rethink OOH

Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is reshaping everything from media planning to pricing. Yet brands risk…

INSIGHTS

2PointZero’s Jawad Hassan joins DPAA board as MMG expands OOH business

Abu Dhabi-based media executive Jawad Hassan has joined the Board of Directors of the Digital Place-Based Advertising Association (DPAA), bringing a UAE and wider EMEA perspective…

COMMUNICATE-AI-HUB

Mada Media awards first SME-focused OOH bid in Dubai

Mada Media, the company responsible for organising, developing and managing Dubai’s out-of-home (OOH) advertising sector, has awarded the first bid dedicated exclusively to national small and…

NEWS

Tabby Shows Money Who’s Boss With a Bold New Identity From Ragged Edge

Fintech branding has a look, and you definitely know it when you see it. Gradients that go on forever, 3D icons buffed to a showroom shine,…

BRANDS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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OOH in the Gulf Is No Longer a Real Estate Business

By Rabih Al Atat For most of my career, out-of-home in this region worked on one simple rule: whoever owned the best location won. Secure the…

THE-VIEW

Data is the new currency: Why out-of-home is finally growing up in the GCC

For decades, out-of-home(OOH) was advertising’s blind spot, the one channel every brand insisted “worked” and no CMO could actually prove. You bought the biggest board on…

INSIGHTS

Rethinking efficiency in Out-of-Home as intelligence becomes embedded 

Jawad Hassan Out-of-Home (OOH) advertising has always held a distinctive place in the media landscape, defined by its scale, visibility, and proximity to consumers. Yet despite…

THE-VIEW

Dubai launches exclusive OOH Advertising Bid for National SMEs

Dubai-based Mada Media has launched a special bid exclusively for members of Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development to support national small…

NEWS

Dubai: Mada Media signs OOH contracts worth nearly $272 million 

Mada Media has signed new out-of-home (OOH) advertising contracts worth close to AED1 billion ($272 million)  in the first quarter of 2026, signalling strong growth in…

NEWS

Infrastructure as catalyst: How strategic partnerships are redefining OOH in Dubai

Out-of-home in Dubai has long been built on a simple premise: visibility at scale. Bigger formats, prime corridors, maximum exposure. That model worked for a time.…

THE-VIEW

Mada Media awards key OOH advertising contract to PHI Advertising

Mada Media has awarded a strategic out-of-home (OOH) advertising contract to PHI Advertising, granting the company rights to install and commercialise a portfolio of advertising assets…

NEWS

Al Arabia on the reasoning behind its UAE expansion

Al Arabia has been a leading outdoor solution provider in Saudi Arabia since 1983. Recently it has announced that its UAE branch, Al Arabia OOH Digital…

NEWS

AL ARABIA TAKES OVER DUBAI WITH A BOLD MOVE TO BE SEEN BY EVERYONE

Following over 42 years of success in offering OOH advertising solutions in Saudi Arabia, Al Arabia continues its expansion in the Middle East region. 

NEWS
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