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Rethinking efficiency in Out-of-Home as intelligence becomes embedded 

Jawad Hassan Out-of-Home (OOH) advertising has always held a distinctive place in the media landscape, defined by its scale, visibility, and proximity to consumers. Yet despite…

THE-VIEW

Dubai launches exclusive OOH Advertising Bid for National SMEs

Dubai-based Mada Media has launched a special bid exclusively for members of Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development to support national small…

NEWS

Dubai: Mada Media signs OOH contracts worth nearly $272 million 

Mada Media has signed new out-of-home (OOH) advertising contracts worth close to AED1 billion ($272 million)  in the first quarter of 2026, signalling strong growth in…

NEWS

Infrastructure as catalyst: How strategic partnerships are redefining OOH in Dubai

Out-of-home in Dubai has long been built on a simple premise: visibility at scale. Bigger formats, prime corridors, maximum exposure. That model worked for a time.…

THE-VIEW
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Mada Media awards key OOH advertising contract to PHI Advertising

Mada Media has awarded a strategic out-of-home (OOH) advertising contract to PHI Advertising, granting the company rights to install and commercialise a portfolio of advertising assets…

NEWS

Al Arabia on the reasoning behind its UAE expansion

Al Arabia has been a leading outdoor solution provider in Saudi Arabia since 1983. Recently it has announced that its UAE branch, Al Arabia OOH Digital…

NEWS

AL ARABIA TAKES OVER DUBAI WITH A BOLD MOVE TO BE SEEN BY EVERYONE

Following over 42 years of success in offering OOH advertising solutions in Saudi Arabia, Al Arabia continues its expansion in the Middle East region. 

NEWS

GCC OOH INDUSTRY SUMMIT, FEBRUARY 13TH IN DUBAI

The GCC OOH Industry Summit, the first Out-Of-Home industry conference in the GCC region, is set to take place on February 13th, 2025, at the Habtoor…

NEWS

JOONAS RUOLAHTI, ON OOH AND ITS FUTURE PATH

Joonas Ruolahti, founder of of Marketing Marina and Marketing Golf, on OOH, its sustainability and target audience diversity.

NEWS

SkyBlue Media Gives UAE Transit Advertising a New Look

In the bustling advertising space in the UAE, brands are continuously exploring ways to catch attention with their OOH advertisements. Recognizing the significance of OOH marketing, the Roads…

NEWS

From COP28 to Danube Properties: SkyBlue Media’s Latest Bus Advertising Developments

SkyBlue Media is the first out-of-home (OOH) media company in Malaysia to operate all its billboards with 100% renewable energy.

NEWS

OMG MENA and The Neuron Partner to Boost Programmatic Digital OOH in the Region

The collaboration hopes to bring a new era of digital innovation and audience engagement to the medium.

NEWS

Penguin Media Inks MoU with SkyBlue Media for Outdoor Advertising

The partnership intends to redefine the future of outdoor media advertising across Abu Dhabi and Al Ain.

NEWS
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