By Rabih Al Atat For most of my career, out-of-home in this region worked on one simple rule: whoever owned the best location won. Secure the…
For decades, out-of-home(OOH) was advertising’s blind spot, the one channel every brand insisted “worked” and no CMO could actually prove. You bought the biggest board on…
Jawad Hassan Out-of-Home (OOH) advertising has always held a distinctive place in the media landscape, defined by its scale, visibility, and proximity to consumers. Yet despite…
Dubai-based Mada Media has launched a special bid exclusively for members of Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development to support national small…
Mada Media has signed new out-of-home (OOH) advertising contracts worth close to AED1 billion ($272 million) in the first quarter of 2026, signalling strong growth in…
Out-of-home in Dubai has long been built on a simple premise: visibility at scale. Bigger formats, prime corridors, maximum exposure. That model worked for a time.…
Mada Media has awarded a strategic out-of-home (OOH) advertising contract to PHI Advertising, granting the company rights to install and commercialise a portfolio of advertising assets…
Al Arabia has been a leading outdoor solution provider in Saudi Arabia since 1983. Recently it has announced that its UAE branch, Al Arabia OOH Digital…
Following over 42 years of success in offering OOH advertising solutions in Saudi Arabia, Al Arabia continues its expansion in the Middle East region.
The GCC OOH Industry Summit, the first Out-Of-Home industry conference in the GCC region, is set to take place on February 13th, 2025, at the Habtoor…
Joonas Ruolahti, founder of of Marketing Marina and Marketing Golf, on OOH, its sustainability and target audience diversity.
In the bustling advertising space in the UAE, brands are continuously exploring ways to catch attention with their OOH advertisements. Recognizing the significance of OOH marketing, the Roads…
SkyBlue Media is the first out-of-home (OOH) media company in Malaysia to operate all its billboards with 100% renewable energy.
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