YouTube has announced a series of new AI-powered tools and creator features for the Middle East and North Africa, spanning content creation, audience engagement, monetization and…
Samsung Electronics MENA has named Lebanese entrepreneur and fashion personality Karen Wazen as its new Brand Ambassador for the MENA region, as the technology giant seeks…
Anghami’s newly launched artist platform, Anghami Elite, has already delivered a sharp increase in listening to its debut artist Angham, with streams of the Egyptian singer’s…
R/GA has formally established its business in Abu Dhabi, creating a dedicated base to serve clients across MENA as investment in AI infrastructure accelerates across the…
For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see: impressions, banners,…
Burgers were the most-ordered cuisine across the Middle East and North Africa this summer, while mango emerged as the region’s top flavour, according to delivery platform…
Music streaming platform Anghami and streaming service OSN+ have partnered with cryptocurrency exchange OKX in a deal that will offer selected customers subscription benefits and bring…
APCO has appointed veteran journalist and former CNN emerging markets editor and energy correspondent John Defterios as chairman for its Middle East and North Africa (MENA)…
Influencer marketing is entering a more fragmented and culturally nuanced phase, with brands increasingly looking beyond follower counts and headline engagement rates to find creators who…
OpenAI’s advertising business has reached a $1 billion annualised revenue run rate as the company expands its ChatGPT Ads offering to the Middle East and North…
Shoppers in the UAE and Saudi Arabia are living a double life — one where they’ll happily splash out on the newest gadget or premium brand,…
At a festival obsessed with the future, TikTok invited marketers to revisit something much older: the fundamentals. While Cannes Lions 2026 was dominated by AI announcements,…
Sir Martin Sorrell pulled off a great stunt in the early 2000s. He called a press conference and claimed that WPP had developed software that could…
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